Vice President – Marketing

Cristcot

Vice President of Marketing at Cristcot developing UC therapy brand strategy and leading marketing initiatives. Collaborating cross-functionally to enhance brand awareness and market impact in a remote environment.

Posted 7/2/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Lead the development and execution of Cristcot’s UC therapy brand strategy, driving market differentiation and patient access
Oversee marketing initiatives, foster cross-functional alignment, and ensure the brand resonates with healthcare providers (HCPs), patients, and market access stakeholders
Partner with outsourced and contract sales organizations to develop integrated marketing programs, sales enablement tools, and demand generation initiatives that increase pipeline development and customer acquisition
Develop and lead the overall brand strategy, coordinating with functional leads to ensure tactical execution aligns with launch objectives
Create a differentiated brand identity, overseeing the development and implementation of marketing strategies, key messages, and promotional activities to drive brand awareness and revenue growth
Proven success aligning marketing strategy with outsourced or third-party sales organizations, ensuring consistent brand messaging, effective sales enablement, and measurable contribution to revenue growth across indirect sales channels
Prioritize high-impact launch initiatives, making data-driven decisions to allocate resources effectively and execute critical tactics flawlessly
Innovate outreach strategies to engage HCPs amidst evolving field force access challenges, ensuring effective communication with core audiences
Manage relationships with the Agency of Record and other vendors to ensure strategic imperatives and brand objectives are met
Partner with the Head of Market Knowledge and Data Science to leverage market insights for strategic decision-making and competitive positioning
Cultivate strong engagement with local and national KOLs in the IBD field, positioning Cristcot as a trusted leader in UC treatment
Lead the development of training, commercial launch materials, key account management resources, and Plan of Action Meetings (POAs) to align teams with brand strategy
Collaborate with Medical Affairs, Legal, and Regulatory to develop compliant branded and non-branded promotional materials.

Requirements

What you’ll need

Bachelor’s degree with 20+ years, Master’s degree with 15+ years, or PhD with 10+ years of strategic management experience in pharmaceuticals
15+ years in the pharmaceutical industry, with 8+ years in US pharmaceutical marketing or market access
12+ years in a marketing leadership role, with a proven track record of successful product launches
Exceptional planning and strategy development skills, with the ability to execute against tight timelines
Proven ability to lead cross-functional teams and achieve results in a highly matrixed, remote environment
Extensive experience collaborating with outsourced or contract sales organizations as a primary go-to-market channel, including developing marketing programs, lead generation strategies, sales tools, training materials, and performance metrics that drive revenue and market expansion
Effective communication skills, both verbal and written, to engage diverse stakeholders and deliver compelling presentations
Deep understanding of pharmaceutical economics, reimbursement environments, and specialty pharmacy dynamics
Initiative-taking and adaptable, thriving in a fast-paced, startup-like setting with minimal oversight
Commitment to Cristcot’s ONE Team Culture, emphasizing accountability, collaboration, ingenuity, and compassion
Ability to travel up to 40%.

Benefits

Comp & perks

Remote work environment
Competitive salary

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Strategic ManagementMarketing Program DevelopmentSales Enablement ToolsLead Generation StrategiesPerformance MetricsTraining Material DevelopmentData-Driven Decision MakingMarket Insights AnalysisPromotional Material ComplianceRevenue Growth Strategies

Soft Skills

Effective CommunicationPlanning and Strategy DevelopmentInitiative-TakingAdaptabilityCollaboration