Associate Director, Consumer Marketing
Cristcot
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Support Cristcot’s inaugural UC therapy launch, ensuring alignment with brand strategies and delivering transformative outcomes for patients.
- Collaborate closely with the broader marketing team and cross-functional Commercial team.
- Prioritize, develop and implement consumer marketing campaigns and tactics across traditional, digital, and emerging media.
- Align and orchestrate an omnichannel experience across the patient journey.
- Maintain deep understanding of patient insights, journey, and segmentation strategies.
- Support adherence and persistence initiatives, including patient support programs and creation of educational resources.
- Develop and manage marketing timelines to ensure timely delivery of campaigns and assets across channels.
- Champion marketing materials through the review process and ensure alignment with compliance, regulatory and legal requirements.
- Monitor competitive landscape and emerging trends to inform implications to campaign strategy and execution.
- Drive innovation by identifying opportunities to pilot emerging technologies and/or new engagement models.
Requirements
- Bachelor’s degree required; advanced degree(s) a plus
- 5+ years pharmaceutical marketing experience
- Prior pharmaceutical and/or device launch experience strongly preferred; experience in GI or immunology therapeutic areas a plus
- Demonstrated ability to quickly understand complex markets, disease states, competitive landscapes and relevant market dynamics
- Strong analytical and project management skills, and oral and written communication skills
- Effective cross-functional collaboration with internal stakeholders and external vendors is essential
- Creative thinking, enterprising spirit, and thrives in a highly dynamic environment
- Demonstrates resourcefulness and agility
- Priority consideration will be given to applicants who reside within the Central and Eastern time zones.
- Ability to travel up to 20-30%.
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
pharmaceutical marketingconsumer marketing campaignsproject managementanalytical skillspatient support programssegmentation strategiesomnichannel experiencemarketing timelinescompliance requirementsemerging technologies
Soft skills
cross-functional collaborationoral communicationwritten communicationcreative thinkingresourcefulnessagilityenterprising spiritdynamic environment adaptationstrategic thinkingteam collaboration
Certifications
Bachelor's degreeadvanced degree