Marketing Email and Content Manager

Crisis Text Line

Marketing Email and Content Manager at Crisis Text Line developing email strategies and compelling content. Collaborating with teams to enhance mental health support outreach and engagement.

Posted 5/14/2026full-timeRemote • California, Colorado, Connecticut, Florida, Illinois, Iowa, Maryland, Massachusetts, Missouri, Montana, New Jersey, New Mexico, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington • 🇺🇸 United StatesMid-LevelSenior💰 $67,452 - $80,351 per yearWebsite

About the role

Key responsibilities & impact

Support creation and implementation of a comprehensive content strategy aligned with organizational goals.
Craft persuasive narratives that drive growth across business targets (e.g., donors, volunteers, texters).
Oversee and develop email marketing donor strategy that drives fundraising by designing, executing and optimizing email campaigns targeted at acquiring, engaging and retaining donors.
Write engaging content for marketing campaigns, blogs, articles, videos, social media posts, newsletters, and multimedia assets.
Collaborate with the marketing team and other departments such as philanthropy, public policy and research to align content on campaign strategy and organizational objectives.
Integrate optimized content for search engines and user engagement.
Monitor content performance, gathering analysis and adjusting strategies based on data insights.
Ensure all content aligns with the organization’s voice, tone, brand and values.

Requirements

What you’ll need

3-5 years of professional content management including SEO, email marketing and copywriting experience
Exceptional storytelling ability, with experience crafting narratives that elicit emotional responses that convert to action.
Ability to write for different platforms (emails, social media, website, print) and adjust tone and style for different audiences (donors, staff, partners, volunteers).
A deep understanding of email marketing best practices, and the ability to analyze data to optimize campaigns.
Proven ability to independently manage multiple projects and deadlines while driving work forward with strong prioritization, follow-through, and attention to detail in a fast-paced, mission-driven environment.
Applied experience using analytics and performance data to refine and improve content.
Strong editing and proofreading skills to ensure high-quality, error-free content.
Excellent communication and interpersonal skills for working with cross-functional teams.
Strong organizational and project management skills with attention to detail.

Benefits

Comp & perks

Comprehensive medical, dental, and vision options that prioritize accessibility and financial peace of mind
Employer-funded HSA contributions
Generous PTO, sick time, and 19 paid holidays with a winter break
12 weeks of fully paid parental leave after 26 consecutive weeks of service
Monthly internet and mental health stipends
Annual Wellness Stipend
Home office and professional development stipends
403(b) retirement plan with employer contribution
Sabbatical after 3 years of service

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

content managementSEOemail marketingcopywritingdata analysisstorytellingcontent optimizationeditingproofreadingproject management

Soft Skills

communicationinterpersonal skillsorganizational skillsattention to detailprioritizationfollow-throughcollaborationadaptabilitycreativitytime management