Senior Digital Marketing Manager

Crisis Text Line

Lead digital growth initiatives at Crisis Text Line, enhancing digital marketing strategies and driving engagement in mental health support. Manage a digital marketing team focused on measurable performance.

Posted 5/2/2026full-timeRemote • California, Colorado, Connecticut, Florida, Illinois, Maryland, Massachusetts, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington • 🇺🇸 United StatesSenior💰 $79,464 - $92,631 per yearWebsite

About the role

Key responsibilities & impact

Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
Build and manage full-funnel digital strategies that convert awareness into action and conversion
Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
Own performance reporting across channels, translating data into actionable recommendations
Lead and support a digital marketing team across paid media, SEO, and social channels

Requirements

What you’ll need

8+ years of experience in digital marketing with increasing ownership of growth and performance channels
Proven success leading paid media strategies with measurable results across acquisition and conversion goals
Strong expertise in SEO, SEM, Google Ads, Meta Ads Manager, GA4, and digital analytics tools
Experience improving conversion rates through testing, audience segmentation, and user journey optimization
Experience managing budgets and optimizing spend for ROI
Proven people management experience with success coaching and developing direct reports
Strong project management skills with the ability to prioritize in a fast-paced environment
Mission-driven mindset with ability to balance empathy and performance.

Benefits

Comp & perks

Comprehensive medical, dental, and vision options that prioritize accessibility and financial peace of mind
Employer-funded HSA contributions
Generous PTO, sick time, and 19 paid holidays with a winter break
12 weeks of fully paid parental leave after 26 consecutive weeks of service
Monthly internet and mental health stipends
Annual Wellness Stipend
Home office and professional development stipends
403(b) retirement plan with employer contribution
Sabbatical after 3 years of service

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingpaid media strategySEOSEMaudience targetingconversion strategiesperformance optimizationbudget managementdata analysisuser journey optimization

Soft Skills

people managementcoachingproject managementprioritizationempathyperformance balanceleadershipcommunicationstrategic thinkingcollaboration