Director, Regional Marketing

Crinetics Pharmaceuticals

Director of Regional Marketing for Crinetics Pharmaceuticals driving commercialization across endocrine disease therapies. Engaging KOLs and executing regional marketing for successful product launches.

Posted 5/13/2026full-timeRemote • Connecticut, Maryland, Massachusetts, New Jersey, Pennsylvania • 🇺🇸 United StatesLead💰 $192,000 - $240,000 per yearWebsite

About the role

Key responsibilities & impact

Serve as the key commercial point of contact for National and Regional KOLs
Identify and map all academic and community-based KOLs and help map referral patterns between KOLs in center of excellence and the community
Identify and engage with next tier KOLs: Emerging Opinion Leaders and Digital Opinion Leaders
Understand regional and KOL-specific practice patterns to better understand key areas of unmet need in Acromegaly treatment
Support and participate in regional advisory boards by leading recruitment of advisors, planning and coordination with vendors to help generate key actionable insights
Develop and manage KOL-specific engagement plans and drive advocacy for Paltusotine post-FDA approval
Engage with KOLs in generating feedback on market development activities including disease state education and brand promotional strategies and tools
Lead engagement efforts of KOLs with Crinetics leadership at various forums; KOL 1:1 meetings, conferences, etc.
Tailor national brand strategies for local market dynamics
Manage and execute regional marketing programs (e.g., non-personal promotions, local sponsorships)
Oversee the regional marketing budget
Support recruitment and development of the speaker bureau in collaboration with the commercial operations team
Help develop and drive Speaker Training efforts for branded and disease state activities
Collaborate with marketing team to develop peer-peer content including educational videos, promotional supplements and other assets needed by the regions and materials for patient events
Lead Crinetics’ presence and engagement at National, regional and local congresses and facilitate our active engagement at these events to include cross functional coordination with medical, sales and marketing colleagues
Support commercial team in developing best-in-class disease state and product training curriculum to include KOL input and participation in training activities
Provide commercial team with in-market insights on core promotional activities post-approval
Develop strong collaboration with cross-functional partners: field sales leaders, sales representatives, National Account Directors and Regional Reimbursement Directors to ensure seamless field execution of promotional activities
Drive compliant coordination with field medical affairs team to effectively support customers
Ensure materials are compliant with regulatory and legal standards
Monitor regional competitive landscape to identify opportunities and risks
Other duties as assigned

Requirements

What you’ll need

Bachelor’s degree
15 years of combined sales, marketing, account management or related experience in biopharmaceutical industry
Rare disease or Endocrinology experience preferred
KOL identification, development and engagement experience including speaker bureau leadership or advisory board management required
Track record with product launch planning (field or internal)
Experience in creatively accelerating brand uptake and overcoming barriers to commercial success
Track record of effective collaboration with multiple cross-functional partners including sales, marketing, field reimbursement specialists, MSLs etc
Demonstrated ability to build productive relationships with external stakeholders including KOLs, practice managers, vendors, etc and internal commercial teams
Strong communication and presentation skills
Proven project management abilities to manage multiple competing priorities
Ability to lead and influence without direct authority
High level of professional integrity and strong commitment to compliance
Innovative Thinking: Demonstrated ability to leverage innovation and creative thinking to drive results

Benefits

Comp & perks

Health insurance plans for employees (and their families) to include medical, dental, vision and basic life insurance
20 days of PTO
10 paid holidays
Winter company shutdown
Discretionary annual target bonus
Stock options
401k match

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

KOL identificationKOL engagementspeaker bureau leadershipadvisory board managementproduct launch planningbrand uptake accelerationproject managementcompliance standardsdisease state educationmarket development activities

Soft Skills

communication skillspresentation skillscollaborationrelationship buildinginfluence without authorityinnovative thinkingproblem-solvingleadershiporganizational skillscommitment to compliance

Certifications

Bachelor's degree