Senior Manager, Marketing and Operations

Cribl

Senior Manager, Marketing Operations at Cribl managing cross-functional teams and improving marketing processes within a remote-first environment.

Posted 5/26/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $145,000 - $228,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and coach an existing Marketing Operations team with a strong emphasis on cross-training and bench-building
Reduce single-threaded ownership by ensuring key capabilities are documented, shared, and supportable by multiple team members
Create repeatable playbooks, QA checklists, SOPs, and training paths that strengthen execution quality and onboarding
Provide hands-on coaching in core operating areas including campaign operations, lead lifecycle, routing, dashboards, attribution, and workflow automation
Improve how Marketing Operations supports internal stakeholders through better intake, prioritization, SLAs, and forward-looking capacity planning
Identify gaps, bottlenecks, and failure points in current processes and implement scalable fixes
Establish a more proactive operating rhythm with marketing leaders by surfacing risks, opportunities, and performance patterns before they become issues
Drive rigor in campaign execution, lead management, handoffs, and data quality so the team can support the business with greater consistency and confidence
Own and improve critical marketing operations workflows across Salesforce, Marketo, and adjacent GTM systems
Partner with RevOps, EntApps, and Analytics on routing, lifecycle logic, attribution, reporting, and system design
Support and optimize attribution and performance reporting workflows, with experience in platforms such as HockeyStack and similar attribution/reporting solutions while remaining platform-agnostic in approach
Help evaluate, implement, and operationalize workflow and automation solutions that improve team efficiency and scalability
You may be required to occasionally perform duties outside your standard working hours

Requirements

What you’ll need

6+ years of experience in Marketing Operations, Revenue Operations, GTM systems, or related business systems roles
2+ years of people management, team leadership, or strong player-coach experience in a high-growth environment
Deep hands-on experience with Salesforce and Marketo
Strong working knowledge of lead management, lifecycle design, routing, campaign operations, segmentation, and data hygiene
Experience with attribution and performance measurement, including platforms such as HockeyStack, Bizible, or similar tools
Experience building or improving processes, documentation, and operational frameworks that scale execution across teams
Strong analytical and problem-solving skills, with the ability to translate business needs into clear operational solutions
Strong communication skills and the ability to work effectively with technical and non-technical stakeholders

Benefits

Comp & perks

health, dental, vision, short-term disability, and life insurance
paid holidays and paid time off
fertility treatment benefit
401(k)
equity

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Marketing OperationsRevenue Operationslead managementlifecycle designcampaign operationssegmentationdata hygieneattributionperformance measurementworkflow automation

Soft Skills

people managementteam leadershipcoachinganalytical skillsproblem-solvingcommunication skillscollaborationprocess improvementdocumentationstakeholder management