Cribl

Senior Alliances Marketing Manager

Cribl

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $99,600 - $186,700 per year

Job Level

Senior

About the role

  • Drive strategic marketing initiatives to maximize the business impact of Cribl’s joint solutions with our key technology alliance partnerships (TAP)
  • Develop comprehensive go-to-market demand generation strategies
  • Create alliance messaging and materials
  • Identify and influence market opportunities with TAP partners
  • Cultivate strong stakeholder relationships and analyze results for the biggest impact
  • Support the growth of our Alliances program
  • Develop and execute comprehensive marketing strategies technology alliance partners that emphasize our joint value propositions and ensure alignment with Cribl’s overall business objectives
  • Develop a deep understanding of our diverse, global partner ecosystem
  • Act as a key source for TAP marketing strategy and joint positioning/messaging for our partners
  • Strategically plan and tactically execute effective marketing programs that drive revenue for alliance programs
  • Develop and own 360° Marketing Plans for select Elite partners that align with sales goals and GTM priorities
  • Work closely with product marketing, product engineering, and business development in creating strategic messaging and positioning for joint product offerings such as case studies, joint product briefs, etc.
  • Educate and inform internal partner-facing field teams on the TAP marketing strategy
  • Develop and maintain strong relationships with the global alliance partner teams and internal stakeholders and motivate the partner to provide additional joint marketing opportunities
  • Measure and report on success metrics for joint campaigns with alliance partners, making recommendations for improvements
  • Use data to continually analyze and track program performance and evolve the strategy and programs
  • Work across many time-zones – may be required to occasionally perform duties outside your standard working hours

Requirements

  • 4 - 7+ years of alliance and/or partner marketing experience; B2B SaaS start-up experience preferred
  • Ability to manage and prioritize 5-8 partners at a time
  • Experience developing demand generation programs and event strategy and execution with partners
  • Outcomes-driven, analytical, customer-first and have a track record of executing creative, impactful field marketing programs
  • A proven track record of working collaboratively and asynchronously with product, technical, sales, channel, marketing and the exec team to impact early and late stage pipeline
  • Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events
  • A high bar in everything you and your team do - quality, creativity, execution and productivity
  • Have a flexible and pragmatic mindset and the ability to think quickly on your feet with little supervision at times and adaptability to a fast-paced changing environment
  • Proactive, independent thinker with high energy and positive attitude
  • Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines
  • Data-driven mindset with robust analytical and problem-solving abilities, utilizing key performance indicators to optimize marketing effectiveness
  • Strong strategic, analytical, project management and communication (oral and written) skills
  • Travel up to 25%
  • A sense of humor, willingness to be your authentic self and a deep believer of being human-first is a big plus.
  • Genuine desire to have fun, to learn and to make a difference
Benefits
  • health, dental, vision insurance
  • short-term disability
  • life insurance
  • paid holidays
  • paid time off
  • fertility treatment benefit
  • 401(k)
  • equity
  • eligibility for a discretionary company-wide bonus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationmarketing strategyfield marketingdigital marketingevent strategyprogram performance analysispipeline managementpartner marketingB2B SaaSmarketing metrics
Soft Skills
analyticalcustomer-firstcollaborativeproactiveindependent thinkerhigh energypositive attitudeadaptabilityproject managementcommunication