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Chief Marketing Officer – CMO
CrewBloom. **Your Role** . This is not a “manage agencies and review dashboards” CMO role. This is for someone who can think strategically and execute ruthlessly. . You will own the entire marketing engine, from brand to
About the role
Key responsibilities & impact- **Your Role**
- This is not a “manage agencies and review dashboards” CMO role. This is for someone who can think strategically and execute ruthlessly.
- You will own the entire marketing engine, from brand to pipeline, while managing a lean team and external resources. You’ll work directly with the founder to amplify personal branding, drive demand, and turn CrewBloom into a category leader in remote staffing.
- **What You’ll Own**
- 1. Growth & Demand Generation
- - Build and execute a full-funnel growth strategy
- - Own pipeline generation targets (MQLs, SQLs, revenue contribution)
- - Optimize CAC, conversion rates, and channel ROI
- 2. SEO & Organic Acquisition
- - Develop and execute SEO strategy (technical + content + authority)
- - Build scalable content systems (blogs, landing pages, programmatic SEO)
- - Drive inbound traffic that converts
- 3. Paid Acquisition
- - Manage and optimize paid channels (Google, LinkedIn, Meta, etc.)
- - Run experiments across creatives, audiences, and funnels
- - Scale what works, kill what doesn’t—fast
- 4. Outbound & Cold Email
- - Build high-performing outbound systems (cold email, LinkedIn outreach)
- - Own messaging, sequencing, and deliverability
- - Collaborate with sales on pipeline generation
- 5. Social Media & Founder Branding
- - Own CrewBloom’s social presence (especially LinkedIn)
- - Build and scale the founder’s personal brand into a lead engine
- - Create content that drives engagement, authority, and inbound leads
- 6. Team Leadership (Lean Team)
- - Manage a small, high-output team or agency
- - Hire, train, and scale talent as needed
- - Work with freelancers/agencies when necessary, but stay hands-on
- 7. Systems & Analytics
- - Set up dashboards, attribution models, and reporting systems
- - Track performance across all channels
- - Make data-driven decisions weekly
Requirements
What you’ll need- **What We’re Looking For**
- - 6+ years in marketing, with strong B2B or services experience (staffing & healthcare experience is a huge plus)
- - Proven track record of driving pipeline and revenue, not just impressions
- - Deep experience in multi-channel growth: SEO, paid ads, outbound, and social
- - Strong operator, comfortable writing copy, launching campaigns, and building systems yourself
- - Experience building or scaling marketing in a startup or lean environment
- - Strong understanding of LinkedIn growth and founder-led marketing
- - Data-driven, experimental, and highly accountable
- **What Success Looks Like (First 90–120 Days**)
- - Clear growth strategy with defined channel priorities
- - Consistent inbound + outbound pipeline generation
- - Founder content engine up and running (especially LinkedIn)
- - Paid and organic channels are showing measurable traction
- - Marketing dashboards fully operational
Benefits
Comp & perks- - **Join Our Dynamic Team:** Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.
- - **Embrace the Opportunities:** Seize daily chances to learn, innovate, and excel. Make a real impact in your field.
- - **Limitless Career Growth:** Unlock a world of possibilities and resources to propel your career forward.
- - **Fast-Paced Thrills:** Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.
- - **Flexibility, Your Way:** Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.
- - **Work-Life Balance at Its Best:** Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOpaid advertisingpipeline generationcontent creationdata analysiscopywritingcampaign managementattribution modelingconversion rate optimizationgrowth strategy
Soft Skills
strategic thinkingexecutionteam leadershipcollaborationdata-driven decision makingaccountabilitycreativityadaptabilitycommunicationproblem-solving