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Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own the vision, strategy, and execution of Cresta’s global partner marketing function, building scalable programs that drive partner-sourced and partner-influenced pipeline
- Design and operationalize a partner marketing model that supports multiple partner types, products, segments, and geographies
- Develop partnership-specific messaging frameworks, joint value propositions, and supporting collateral that enable partners to effectively position and sell joint solutions
- Partner closely with partner enablement to create and govern enablement programs, content hubs, and self-serve resources that support partner success
- Analyze partner pipeline performance and win/loss dynamics to identify gaps, remove roadblocks, and unlock new growth opportunities across the partner ecosystem
- Provide a data-driven point of view to influence product roadmap priorities based on partner feedback, deal insights, and market opportunity
- Establish KPI frameworks, dashboards, and operating cadences to measure partner marketing impact and inform decision-making
- Collaborate with RevOps and IT to evolve CRM, PRM, and marketing automation workflows that support partner motions at scale
- Act as a cross-functional leader and connector across sales, marketing, product, and partnerships to ensure tight GTM alignment
Requirements
What you’ll need- 8+ years of experience in partner marketing within a SaaS or B2B technology company
- Proven success building and scaling partner marketing programs that drive measurable pipeline and revenue impact
- Strong understanding of SaaS partner motions, including ISVs, SIs, GSIs, cloud marketplaces, and strategic alliances
- Highly data-driven, with deep experience in pipeline metrics, attribution, ROI, and performance reporting
- Executive-level communication skills with the ability to influence senior stakeholders across functions
- Demonstrated ability to operate in ambiguous environments, build from zero, and scale programs as the business grows
- Coachable, resilient, and highly motivated to drive outcomes
Benefits
Comp & perks- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
partner marketingpipeline metricsattributionROIperformance reportingKPI frameworksmarketing automationCRMPRMdata analysis
Soft Skills
executive-level communicationinfluencing stakeholdersoperating in ambiguous environmentsbuilding from zeroscaling programscoachabilityresiliencemotivationcross-functional leadershipcollaboration