Senior Product Marketing Manager, Insurance

Cresta

. You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Insurance industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives .

Posted 5/8/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $150,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

You’ll own the development and continuous refinement of Cresta’s positioning and messaging for the Insurance industry, translating our platform capabilities into clear, differentiated industry narratives that resonate with buyers, operators, and executives
You’ll help establish Cresta as a thought leader in the Insurance industry, shaping the market conversation around the future of AI-powered customer experience through strategic content, industry events, analyst engagement, and customer storytelling
You’ll develop and maintain deep buyer personas, advancing our internal understanding of Insurance-specific pain points, priorities, and decision dynamics to ensure our messaging drives relevance and confidence in deals
You’ll partner closely across product, sales, solutions, and marketing, serving as the connective tissue to build and execute Insurance-specific go-to-market strategies that accelerate pipeline and revenue growth
You’ll bring new product capabilities and innovations to market through an Insurance lens, leading vertical launches and creating the sales enablement and supporting materials needed to drive adoption and impact
Your deep understanding of what drives our wins and losses across the Insurance industry will help you provide a data-driven point of view to influence product roadmap priorities, sharpen our positioning, and optimize our vertical strategy over time
You love to move fast, get your hands dirty, and solve open-ended problems, balancing strategic thinking with hands-on execution to help Cresta win in the Insurance industry

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience
At least 7 years of product marketing or solutions marketing experience, with deep domain knowledge of the Insurance industry
Experience managing cross-functional or cross-team projects
Excellent communication skills and comfortable presenting in executive-level settings
Excellent research skills and experience producing data-driven market analysis

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingsolutions marketingdata-driven market analysisgo-to-market strategiessales enablementmarket positioningbuyer personascustomer experiencevertical launchesstrategic content development

Soft Skills

excellent communication skillsstrategic thinkingproblem-solvingcross-functional collaborationexecutive presentationresearch skillshands-on executioninfluencingadaptabilityteamwork

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business Administrationrelated technical field