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About the role
Key responsibilities & impact- Own the vision, strategy, and management of Cresta’s organic growth engine across SEO and AEO
- Scale and optimize our AI-scaled content initiatives focused on experimentation and high-leverage opportunities
- Develop scalable, derivative content frameworks that can be reused across channels and campaigns
- Own and drive progress against a number of high-priority website content initiatives
- Translate complex AI capabilities into clear, differentiated messaging that resonates with enterprise buyers
- Optimize content for both traditional search engines and AI answer engines
- Partner with Marketing Ops to establish KPI frameworks, dashboards, and reporting for organic performance
- Deliver regular reporting and insights on content performance and growth opportunities
- Improve and scale the use of AI tools in content workflows, including building templates and internal systems
- Experiment with new content formats, including interactive experiences and rapid prototyping
- Collaborate cross-functionally with product marketing, demand generation, and sales
Requirements
What you’ll need- 4-6 years of experience in content marketing, SEO, or growth content roles within a SaaS or B2B technology company
- Proven success building and scaling content programs that drive measurable organic traffic or pipeline impact
- Strong understanding of SEO fundamentals and content strategy
- Excellent writing and messaging skills, with the ability to simplify complex technical concepts
- Highly data-driven, with experience in performance analysis and reporting
- Strong cross-functional collaboration skills
- Ability to operate in ambiguous environments and build from early-stage foundations
- Coachable, resilient, and highly motivated to drive outcomes
Benefits
Comp & perks- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
ATS Keywords
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Hard Skills & Tools
SEOAEOcontent marketingcontent strategyperformance analysisdata-driven decision makingcontent frameworksAI toolsinteractive contentrapid prototyping
Soft Skills
writing skillsmessaging skillscross-functional collaborationability to simplify complex conceptsresiliencemotivationcoachableoperating in ambiguitystrategic thinkingproblem-solving