Cresta

Director, Product Marketing – International, EMEA, APAC

Cresta

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Salary

💰 £140,000 - £170,000 per year

Job Level

Lead

About the role

  • Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging
  • Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders
  • Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral
  • Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements
  • Partner with global product marketing to refine positioning, messaging, and launches based on regional insights
  • Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community
  • Partner with global marketing on regional research driven content production
  • Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth
  • Collaborate with demand generation and regional marketing to align campaigns with market nuances
  • Develop scalable regional enablement frameworks for sales and customer-facing teams
  • Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness
  • Act as a bridge between global and regional teams to balance consistency and localization

Requirements

  • 8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology
  • Experience supporting go-to-market strategy across EMEA and/or APAC
  • Strong narrative-building and storytelling skills for complex platforms
  • Proven ability to partner with sales and drive revenue impact
  • Excellent communication and executive presentation skills
  • Highly analytical and data-driven
  • Strong cross-functional leadership skills
  • High cultural awareness across international markets
  • Experience in contact center or customer experience technology (preferred)
  • Familiarity with AI, large language models, or agentic systems (preferred)
  • Experience in high-growth or scale-up environments (preferred)
Benefits
  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategynarrative-buildingstorytellingdata analysisrevenue impactcustomer experience technologyAIlarge language modelsagentic systems
Soft Skills
communicationexecutive presentationanalyticalcross-functional leadershipcultural awarenesscollaborationadaptabilitylocalizationcompetitive intelligencepipeline growth