Cresta

Field Marketing Manager

Cresta

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success.
  • Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
  • Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
  • Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
  • Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
  • Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
  • Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration
  • Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
  • Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
  • Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions
  • Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
  • Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Requirements

  • Bachelor’s degree or equivalent practical experience
  • 3–5 years of experience in B2B field/event marketing or integrated campaign roles
  • Strong project management capabilities—able to juggle multiple programs at once
  • Excellent communicator who can influence up, down, and across functions
  • Analytical mindset with experience in reporting on event performance and ROI
  • Experience with AI, Contact Center, or Customer Experience solutions (preferred)
  • Experience supporting account-based field strategies (preferred)
  • Previous sales/SDR experience or strong familiarity with sales processes (preferred)
  • Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly (preferred)
Benefits
  • Medical, dental, and vision plans that are designed to fit you and your family’s needs.
  • Flexible vacation time to promote a healthy work-life blend.
  • Paid parental leave to support you and your family.
  • Monthly Gym & Phone allowance
  • Work from home office stipend to help you succeed in a remote environment.
  • Lunches and dinners included for in-office employees via Grubhub
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event marketingpipeline reportingKPI settingbudget managementvendor negotiationmulti-channel campaignsproject managementaccount-based strategiessales processesevent performance analysis
Soft Skills
communicationinfluencecollaborationmentoringanalytical mindsetteam playerleadershipstrategic thinkingproblem-solvingadaptability
Certifications
Bachelor’s degree