Cresta

Associate Enablement Manager, SDR

Cresta

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $120,000 - $140,000 per year

Job Level

JuniorMid-Level

Tech Stack

Spark

About the role

  • Own and continuously optimize the SDR onboarding experience to reduce time-to-first-meeting and time-to-productivity
  • Train new hires on prospecting fundamentals, messaging, ICP/persona knowledge, and Cresta’s go-to-market motions
  • Partner with the Head of Onboarding to maintain consistency between broader GTM and SDR curricula where appropriate
  • Build and reinforce end-to-end prospecting workflows, including account research, sequencing, cold calling, email personalization, objection handling, and qualification
  • Ensure SDRs are proficient in Cresta’s messaging across all channels (email, phone, social)
  • Deliver regular call coaching, script refinement, role-plays, and workshop-style trainings
  • Listen to SDR calls (via Gong or call intelligence tools) and provide actionable feedback
  • Support SDR Managers with structured coaching frameworks and best practices they can apply within their teams
  • Partner with Product Marketing and Demand Gen to equip SDRs with effective talk tracks, persona-specific value props, competitive differentiation, and campaign-specific outreach assets
  • Ensure SDRs always have fresh, relevant messaging tied to product launches, market trends, and new ICP insights
  • Create and maintain SDR playbooks, call scripts, email templates, objection handling guides, and research frameworks.
  • Standardize content and ensure easy access through Seismic or other platforms.
  • Measure and report on enablement impact using SDR success metrics such as meeting booked rate, conversion rates, and outbound activity-to-outcome ratios
  • Identify skill gaps and design targeted programs to address them
  • Use data from Gong, Salesforce, and other tools to continuously refine training initiatives
  • Lead SDR readiness for new product releases, competitive updates, persona shifts, and industry-specific motions
  • Ensure SDRs can confidently spark conversations and book meetings aligned to Cresta’s latest strategic priorities

Requirements

  • 1-2+ years in SDR Enablement, SDR Management, or a Senior SDR role in a high-growth B2B SaaS company
  • Strong understanding of modern SDR motions, including outbound prospecting, qualification frameworks, and multi-channel sequencing
  • Proven success improving SDR performance through coaching, training, and content creation
  • Highly collaborative, with experience partnering across SDR, Marketing, Product Marketing, and RevOps teams
  • Excellent facilitation, communication, and storytelling skills
  • Familiarity with SDR tooling (e.g. Gong/Engage, Salesforce, Clay, ZoomInfo, Centralize)
  • Experience with sales methodologies (e.g., MEDDPICC, BANT, SPICED, Challenger) is a plus
  • A passion for helping SDRs succeed, grow, and build strong foundational sales careers
Benefits
  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SDR onboardingprospecting fundamentalsmessagingaccount researchcold callingemail personalizationobjection handlingqualification frameworksmulti-channel sequencingsales methodologies
Soft skills
collaborationfacilitationcommunicationstorytellingcoachingtrainingcontent creationfeedbackorganizational skillsproblem-solving