Cresta

Director, Growth Marketing

Cresta

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Lead

Tech Stack

Tableau

About the role

  • Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
  • Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
  • Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
  • Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
  • Implement a robust experimentation framework for A/B testing and new channel evaluation
  • Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
  • Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
  • Manage agency and vendor relationships to ensure alignment and quality
  • Build, mentor, and grow a high-performing team
  • Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement

Requirements

  • Bachelor’s degree in Marketing, Business or related field; MBA or advanced degree a plus
  • 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
  • Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
  • Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing
  • Experience working with enterprise buyer journeys and ABM motions
  • Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
  • Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
  • Collaborative, growth-oriented leader with experience managing internal teams and agencies
Benefits
  • Comprehensive medical, dental, and vision coverage with plans to fit you and your family
  • Flexible PTO to take the time you need, when you need it
  • Paid parental leave for all new parents welcoming a new child
  • Retirement savings plan to help you plan for the future
  • Remote work setup budget to help you create a productive home office
  • Monthly wellness and communication stipend to keep you connected and balanced
  • In-office meal program and commuter benefits provided for onsite employees

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOA/B testingperformance marketingconversion rate optimizationanalyticspipeline managementB2B SaaS marketingpaid acquisitiondata architecturefull-funnel marketing
Soft skills
collaborative leadershipteam buildingmentoringgrowth-oriented mindsetcross-functional collaborationdata-driven decision makingagency management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA