Impact Team Director of Sales – Marketing

Crescent Hotels & Resorts

Director of Sales & Marketing providing leadership to full-service hotels experiencing leadership vacancy. Essential in maintaining revenue streams and commercial success during transition periods.

Posted 5/13/2026full-timeRemote • Virginia • 🇺🇸 United StatesLead💰 $100,000 per yearWebsite

Tech Stack

Tools & technologies

Delphi

About the role

Key responsibilities & impact

Lead and manage all sales and marketing efforts to maintain and grow hotel revenue
Develop and execute sales strategies to maximize revenue from group, transient, and catering segments
Drive proactive and reactive sales initiatives, ensuring continued engagement with key accounts and new business opportunities
Oversee and support the sales team, ensuring performance metrics are met or exceeded
Implement marketing strategies aligned with brand standards and hotel positioning
Work with digital marketing partners to optimize online presence, social media, and advertising efforts
Ensure public relations and promotional efforts align with the hotel’s goals
Collaborate with revenue management to develop pricing strategies and revenue optimization initiatives
Analyze market trends, competitive data, and business demand to adjust sales and marketing tactics accordingly
Conduct strategic planning meetings and forecasting sessions with the executive team
Provide hands-on leadership to the sales and catering team, fostering a high-performance culture
Train and mentor hotel sales professionals, ensuring a seamless transition upon permanent placement
Collaborate with hotel leadership to ensure alignment across all departments
Maintain strong relationships with key stakeholders, including ownership groups and management company
Represent the hotel in industry events, sales missions, and trade shows as needed
Provide regular updates and reporting on sales and marketing performance

Requirements

What you’ll need

Minimum of 5-7 years of progressive sales and marketing leadership experience in full-service hotels
Strong knowledge of hotel revenue management, digital marketing, and brand positioning
Experience working in a task force or multi-property role is a plus
Proven track record of achieving sales targets and driving revenue growth
Exceptional leadership, communication, and problem-solving skills
Ability to quickly adapt to new markets, teams, and hotel environments
Proficiency in hotel CRM, sales systems (e.g., Delphi, CI/TY), and revenue management tools
Ability to travel extensively based on assignment needs

Benefits

Comp & perks

Highly competitive wages with an annual salary of $100,000
An exceptional benefit plan for eligible associates & your family members
401K matching program for eligible associates
Flexible scheduling to allow you to focus on what is important to you
Discounts with our Crescent managed properties in North America for you & your family members

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales strategiesrevenue managementdigital marketingbrand positioningmarket analysisforecastingperformance metricstrainingmentoringproblem-solving

Soft Skills

leadershipcommunicationadaptabilityrelationship managementstrategic planningteam collaborationhigh-performance cultureengagementinitiativereporting