Senior Marketing Operations Manager – BizTech

Crescendo

Senior Marketing Operations Manager focusing on GTM Strategy & Ops at Crescendo, transforming customer experience with Operational AI. Engage in complex initiatives that drive growth and efficiency across marketing operations.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Bring a point of view on marketing performance by channel and campaign with actionable insights and recommendations underpinned by the clear and reliable reporting you’ve built.
Drive the evolution of our pipe gen processes and the underpinning marketing tech stack (Hubspot, Clay, Apollo, etc.)
Work cross-functionally with GTM teams to make Opportunity prioritization, pursuit and handoffs easy while gathering the feedback for testing and learning.
Manage and optimize HubSpot and its interaction with Salesforce to identify, score, track, and attribute leads across campaigns.
Define and uphold data governance, segmentation, and database health across marketing systems

Requirements

What you’ll need

7+ years in GTM Strategy & Ops, Marketing Operations BizTech, supporting multi-segment multi-product SaaS GTM motion (SMB + Enterprise, or PLG + Sales-led)
Experience changing the way work is done by synthesizing complex operational data and reports into compelling strategic narratives, for senior leadership
Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows.
Hands-on experience administering Hubspot, Salesforce, Clay and Apollo
Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.
Fluency in AI-driven tools or agentic workflows to automate GTM tasks and enrich firmographic and demographic data
Direct communicator with the operational discipline to document what you build and bring others along on changes
Comfortable with ambiguity in a high-growth environment; you scope the problem, then move

Benefits

Comp & perks

Crescendo is proud to be an equal-opportunity workplace
We value diversity, inclusion, equity, and belonging and these pillars are at the heart of how we work together.
We are committed to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other applicable legally protected characteristics in the location in which the candidate is applying.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We are committed to the inclusion of all individuals and will make reasonable accommodations for qualified individuals with disabilities in our job application process.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data governancesegmentationdatabase healthanalytical skillssystem designdocumentation skillsautomated workflowsoperational processescross-system integrationsAI-driven tools

Soft Skills

direct communicationoperational disciplineproblem scopingadaptabilitycollaborationstrategic narrative developmentfeedback gatheringtesting and learningcross-functional teamworkchange management