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Senior Product Marketing Manager
Credo AIProduct Marketing Manager at Credo AI driving go-to-market strategies and product adoption. Collaborating across teams to craft compelling narratives and execute marketing campaigns.
About the role
Key responsibilities & impact- Define and manage go-to-market (GTM) strategy for Credo AI’s products, including positioning, messaging, and launch planning.
- Plan and execute marketing campaigns to promote new and existing products, continuously measuring and optimizing for scale.
- Refine pricing and packaging strategies based on market insights and customer needs.
- Craft compelling content for all stages of the customer journey—including sales decks, blog posts, case studies, whitepapers, and one-pagers.
- Create sales collateral and enablement tools to equip the sales team with clear, persuasive messaging.
- Translate complex AI governance concepts into clear, compelling value propositions for different audiences.
- Manage end-to-end product launches, ensuring alignment across product, marketing, and revenue teams.
- Build relationships with key stakeholders—including product management, demand gen, sales, design, and engineering—to deliver effective communication and execution.
- Continuously track and measure performance, optimizing marketing efforts for engagement, conversion, and revenue impact.
Requirements
What you’ll need- 6+ years of experience in product marketing, working cross-functionally with sales teams, and sales enablement
- Exceptional ability to craft compelling narratives and simplify complex topics.
- Proven track record of driving alignment across sales, product, customer success, and marketing to drive alignment.
- Data-driven approach to decision-making and problem-solving.
- A bias toward action—able to pivot quickly and lead through ambiguity.
- Nice to have: Experience in AI, Governance, Risk, and Compliance (GRC), or RegTech.
- AI fluency or willingness to learn is a requirement
Benefits
Comp & perks- Competitive Salary and Equity
- Health: We offer health, dental, and vision coverage.
- Coworking: We will cover the cost of co-working spaces like WeWork and in-person meetups.
- Unlimited PTO: Credo AI has unlimited time off to support our employees
- Generous Parental Leave: We offer up to 12 weeks of paid parental leave.
- 401(k) plan for employees (US only)
ATS Keywords
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Hard Skills & Tools
product marketinggo-to-market strategymarketing campaignspricing strategycontent creationsales enablementdata-driven decision makingperformance measurementAI governanceRegTech
Soft Skills
narrative craftingcommunicationcross-functional collaborationproblem-solvingadaptabilityrelationship buildingoptimizationleadershipstrategic thinkingcustomer focus