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Creditas

Junior Digital Marketing Analyst

Creditas

Analista de marketing digital gerenciando campanhas de mídia paga para a Creditas, plataforma de serviços financeiros. Otimizando leads, CPL e CAC para produtos de crédito, seguros e investimentos.

Posted 8/13/2026full-timeSão Paulo • 🇧🇷 BrazilJuniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing paid media campaigns across platforms like Meta Ads and Google Ads, with a strong focus on data analysis and optimization to achieve lead generation targets in the Auto, Home, and Insurance sectors.

Highest-signal resume keywords
Paid Media Campaign ManagementData Analysis and OptimizationArtificial Intelligence Tools UtilizationFunnel-Focused Decision-MakingLead Generation Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Meta AdsGoogle AdsA/B TestingBudget ManagementPerformance Data AnalysisCampaign OptimizationMedia Data AutomationFunnel AnalysisAudience TargetingCost Per Lead (CPL) Management
Soft Skills
Analytical SkillsAutonomyCollaborationProactive AttitudeDecision-Making
Tools & Technologies
Artificial Intelligence ToolsMarketing Analytics Platforms
Industry Keywords
Auto InsuranceHome InsuranceCredit MarketsCost Per Acquisition (CAC)Lead Volume Management

About the role

Key responsibilities & impact
  • Operate and manage daily the main paid media platforms (Meta Ads, Google Ads, etc.) for Auto, Home and Insurance
  • Analyze performance data and execute daily optimizations of bids, budgets and audiences
  • Design, run and measure A/B tests and media hypothesis tests to improve efficiency
  • Autonomously decide whether to continue, pause or reallocate budget across campaigns based on funnel results
  • Collaborate daily with Creative, Analytics, Product teams and BU leaders to align lead delivery
  • Ensure continuous delivery of the expected lead volume for Auto, Home and Insurance while keeping CPL/CAC strictly within targets
  • Consistently optimize overall Marketing CAC for the ecosystem during the first 6 months
  • Incorporate workflows and the use of Artificial Intelligence into routine analyses and reports to accelerate decision-making

Requirements

What you’ll need
  • Experience in Marketing with hands-on experience managing paid media campaigns
  • Strong analytical skills and a data-driven, funnel-focused decision-making mindset
  • Autonomy to operate platforms and adjust campaigns without micromanagement
  • Practical use of and proactive attitude toward Artificial Intelligence tools in day-to-day work
  • Preferred: prior knowledge of the specific rules for credit markets (Auto, Home and Insurance)
  • Preferred: hands-on experience building media data automation flows
  • Availability for hybrid work, with in-office attendance in the Morumbi area of São Paulo once a month for 4 consecutive days

Benefits

Comp & perks
  • Health plan (Alice)
  • Dental plan (SulAmérica)
  • Wellz: 100% free therapy sessions
  • Wellhub: access to gyms and studios
  • Creditas Endurance: incentive program for high-impact sports
  • Pharmacy agreement (Univers)
  • Life insurance (Porto Seguro)
  • Birthday day off
  • Extended parental leave: 6 months for birthing parents and 35 days for non-birthing parents
  • Family Care: support program for maternity and paternity
  • Childcare assistance
  • Support for dependents with disabilities (PWD support)
  • SESC access: access to SESC facilities for you and your dependents
  • Meal allowance (VR): flexible benefits card (Creditas Card)
  • Payroll-deductible loan (Creditas Benefits)
  • Salary advance (Creditas Benefits)
  • Discounts on insurance (Minuto Seguros)
  • Access to exclusive financial education content in the Creditas app
  • PPR: profit-sharing program
  • Educational and development incentives
  • Flexible working model
  • Free bicycle parking at the office
  • Partnered parking at the office (subject to internal availability)