Creditas

Analyst

• Act as a bridge between technical teams (Engineering, Data, CDP) and Marketing, translating business needs into viable technical solutions;
• Implement and configure technical solutions on marketing and media platforms (pixel installation, event configuration, code deployment, integrations);
• Publish and version code via GitHub, ensuring organization and technical governance;
• Ensure proper collection and capture of user journey data (web and app), maintaining data quality and traceability;
• Work on data integration and enrichment with CDPs and engineering teams;
• Enable activations for CRM, paid media and organic channels, ensuring data is accessible and structured for strategic use;
• Design and adapt governance rules, naming conventions and taxonomies to reduce inconsistencies and overlap in the Martech stack;
• Ensure the quality and reliability of data delivered to business stakeholders, contributing to strategic decision-making.

Senior Martech Analyst

Marketing

• Lead and structure the Organic Channels area, raising the team’s strategic and technical level;
• Develop and evolve technical SEO strategy, data-driven content, and search intent optimization;
• Connect SEO, content, organic social and branding into an integrated growth strategy;
• Structure and lead the LLMs strategy (AI overview, ChatGPT, Gemini and emerging search formats), monitoring trends and applying market learnings;
• Define priorities, backlog and roadmap for the area, aligned with business objectives;
• Operate hands-on: review strategies, optimize content, guide technical improvements, support analyses and executive presentations;
• Ensure performance improvements in metrics such as qualified traffic, leads, conversion, retention, share of voice and domain authority;
• Build plans for sustainable organic growth, focusing on efficiency and CAC reduction.

Marketing Coordinator – Organic Channels

Inside Sales

• Act as a bridge between buyer and seller in the direct sales model (C2C);
• Qualify inbound leads interested in vehicle purchases, evaluating profiles and needs to propose personalized financing solutions;
• Provide consultative service, presenting financing solutions and add-on products clearly and strategically;
• Support the buyer throughout the entire journey, from simulation to contract signing and vehicle delivery;
• Support the seller by explaining timelines, inspection processes, transfer procedures, and receipt of payments;
• Collaborate with internal teams — Credit, Contract Formalization, Inspection, and After-sales — to ensure smooth operational flow;
• Verify and ensure correct submission of customer documentation, assisting with financing formalization;
• Keep the CRM updated with interactions, negotiation status, and service history;
• Work with targets and conversion KPIs, directly contributing to the operation's results.

Senior Martech Analyst

Marketing Coordinator – Organic Channels

Junior Inside Sales Consultant