Creditas

Marketing Coordinator – Organic Channels

Creditas

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Lead and structure the Organic Channels area, raising the team’s strategic and technical level;
  • Develop and evolve technical SEO strategy, data-driven content, and search intent optimization;
  • Connect SEO, content, organic social and branding into an integrated growth strategy;
  • Structure and lead the LLMs strategy (AI overview, ChatGPT, Gemini and emerging search formats), monitoring trends and applying market learnings;
  • Define priorities, backlog and roadmap for the area, aligned with business objectives;
  • Operate hands-on: review strategies, optimize content, guide technical improvements, support analyses and executive presentations;
  • Ensure performance improvements in metrics such as qualified traffic, leads, conversion, retention, share of voice and domain authority;
  • Build plans for sustainable organic growth, focusing on efficiency and CAC reduction.

Requirements

  • Solid experience in SEO and organic channels;
  • Previous experience in a leadership role;
  • Experience in companies with complex digital environments;
  • Deep knowledge in: technical SEO; data-driven content strategy; search intent and user journey; organic social;
  • Experience with strategies for AI Search / Generative Search (LLMs);
  • Ability to work in matrixed environments with multiple stakeholders;
  • Experience with tools such as GA4, Search Console, robust CMSs and integrations with CDPs;
  • Availability for hybrid work: required to attend our office in the Morumbi area, São Paulo, once a month for 4 consecutive days, usually in the last or first week of the month (Creditas in Person).
Benefits
  • Health Plan (Alice)
  • Dental Plan (SulAmérica)
  • Wellz: 100% free therapy sessions
  • Wellhub: access to gyms and studios
  • Pharmacy discount program (Univers)
  • Life Insurance (Porto Seguro)
  • Birthday day off
  • Extended parental leave: 6 months for birth mothers and 35 days for non-birthing parents
  • Family Care: support program for maternity and paternity
  • Childcare allowance
  • Allowance for dependents with disabilities
  • SESC: access to facilities for you and your dependents
  • Meal Voucher (VR): flexible benefits card (Creditas Card)
  • Payroll-deductible loans (Creditas Benefits)
  • Salary advance (Creditas Benefits)
  • Discounts on insurance (Minuto Seguros)
  • Access to exclusive financial education content in the Creditas app
  • PPR: profit-sharing program
  • Educational and development incentives
  • Flexible working model
  • Free bike parking at the office
  • Partnered office parking (subject to internal availability)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOtechnical SEOdata-driven content strategysearch intent optimizationorganic socialAI SearchGenerative Searchcontent optimizationperformance metricsCAC reduction
Soft Skills
leadershipstrategic thinkingcollaborationcommunicationanalytical skillsproblem-solvingadaptabilitystakeholder managementpresentation skillsteam management