Brand & Go-To-Market Manager

Credibly

Brand & Go-To-Market Manager defining Credibly’s brand narrative and driving product launches. Leveraging data-driven insights to support business goals in a dynamic fintech environment.

Posted 4/24/2026full-timeSouthfield • Missouri • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Develop and implement a comprehensive brand strategy that defines Credibly’s unique value proposition and ensures a consistent voice across all customer touchpoints, including in AI-driven search, LLMs, and emerging discovery platforms
Lead the end-to-end Go-to-Market process for new product features and services, aligning cross-functional teams from product to sales to ensure seamless launches
Conduct deep competitor analysis and market research to identify opportunities for differentiation within the financial services sector
Design and execute A/B tests on value propositions and core messaging to identify the most effective ways to engage the small business owner audience
Proactively vet, test, and scale new marketing channels to expand brand awareness and reach untapped customer segments
Collaborate closely with marketing, sales, and leadership teams to create a continuous feedback loop, ensuring the brand evolves based on real-world customer interactions and business needs
Oversee the end-to-end creative lifecycle—from brief to distribution—ensuring all website, email, and social content is engaging, high-quality, and compliant
Partner with compliance and legal teams to ensure all brand and GTM experiments remain fully compliant with financial industry regulations (e.g., TCPA, FINRA)

Requirements

What you’ll need

5+ years of experience in Brand Strategy or Product Marketing, with a proven track record of leading successful Go-to-Market launches
Bachelor’s degree in marketing, Communications, Business, or a related field
Strong ability to translate complex financial products into compelling, human-centric brand stories
Solid understanding of digital advertising platforms and analytics tools used to measure brand reach and conversion
Expert at managing multiple high-stakes projects and deadlines in a fast-paced, evolving environment
Excellent verbal and written skills, with the ability to influence stakeholders at all levels of the organization

Benefits

Comp & perks

Flexible working conditions, including remote or hybrid work
4 weeks of PTO on day one
8 Paid Company Holidays
Paid Parental Leave, Bereavement, and Jury Duty
401k with company match (and 100% vesting after 2 years)
Medical insurance through BCBSM or BCN
Dental and Vision provided by BCBS
HSA and FSA available, including LPFSA and Dependent Care
Company paid life insurance and short-term disability
Additional optional insurances

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategyGo-to-Market processA/B testingmarket researchdigital advertisinganalytics toolsfinancial productscompliancecreative lifecycle management

Soft Skills

communicationstakeholder influenceproject managementcollaborationadaptability

Certifications

Bachelor’s degree in marketingBachelor’s degree in CommunicationsBachelor’s degree in Business