Outreach Manager
Creative Chaos
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇵🇰 Pakistan
Visit company websiteJob Level
SeniorLead
About the role
- Plan and spearhead the strategic execution of marketing campaigns, including test/control segmentation, tracking, reporting, analysis, and recommendations
- Promote courses and learning streams to consistently increase student registration numbers
- Showcase the value and impact of various offerings to audiences
- Increase reach, global visibility, and engagement across target audiences
- Conceive and initiate outreach campaigns in coordination with relevant departments
- Oversee the social media calendar to highlight new courses, programs, and development campaigns
- Craft platform-specific messages following Style Guidelines
- Direct and quality-check creative designs to ensure adherence to Brand Guidelines
- Support digital fundraising efforts to help achieve targets
- Oversee website SEO strategy, organic search rankings, and link-building
- Implement content recommendations to drive increased website traffic
- Manage advertisements across platforms and optimize performance using data
- Develop strategies to expand mailing list, improve open and click rates, and run email QA
- Manage the outreach and media team, delegate responsibilities, and conduct performance reviews
- Provide weekly and monthly performance, engagement, and growth reports to executive leadership using KPIs
- Conduct comprehensive market research and monitor consumer trends and opportunities
Requirements
- Bachelor’s degree in marketing, communications, or related field (A Master’s is a plus)
- 8-10 years experience in outreach and running a marketing team
- Successful track record in senior marketing roles and creating outreach campaigns
- Effective time management skills and the ability to multitask
- Strong copywriting skills
- Professional and proactive work ethic
- High competence in project management
- Excellent interpersonal, written and oral communication skills
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOdata analysisemail marketingcontent strategydigital fundraisingmarket researchadvertising managementperformance reportingcopywritingproject management
Soft skills
time managementmultitaskinginterpersonal communicationwritten communicationoral communicationproactive work ethicleadershipdelegationperformance reviewstrategic planning
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsMaster’s degree (preferred)