Oversee the content team and ensure content strategies align with business objectives.
Lead, mentor, and manage a growing team of writers, editors, and creative producers.
Maintain a high standard of writing and editorial quality across all communications.
Plan and execute content campaigns in coordination with demand generation, performance, and brand marketing teams.
Own the editorial and social media calendars, ensuring timely and strategic publishing of all content.
Coordinate with internal stakeholders to align content with broader marketing campaigns, product launches, and business goals.
Develop and manage content across digital formats: website copy, SEO blog content, thought leadership, press releases, long-form guides and eBooks, power pages, landing pages, email copy, and social media posts.
Ensure content aligns with the brand voice and supports SEO, lead generation, and conversion goals.
Collaborate with SEO and performance teams to develop content strategies that improve search rankings and drive qualified traffic; optimize existing content for SEO, readability, and engagement.
Oversee content QA processes to ensure factual accuracy, tone consistency, and flawless grammar; review and edit all deliverables before publication.
Partner with design, product marketing, sales, and growth teams; coordinate with external content partners, freelancers, and PR agencies when needed.
Track performance metrics for content (e.g., engagement, rankings, conversions) and use data to refine content strategy and inform future planning.
Requirements
5–8 years of experience in content marketing, editorial management, or marketing communications.
Demonstrated ability to lead content teams and manage editorial workflows.
Strong portfolio showcasing a mix of SEO content, web copy, thought leadership, and digital assets.
Deep understanding of SEO best practices and tools (e.g., SEMrush, Ahrefs, Google Search Console).
Proven experience with web content management systems (e.g., WordPress) and project management tools.
Exceptional writing, editing, and communication skills.
High attention to detail with strong organizational skills and deadline discipline.
Experience working in B2B SaaS, fintech, or tech/startup environments is highly preferred.
Familiarity with content types across the full funnel: awareness, consideration, and conversion stages.
Understanding of brand strategy, positioning, and audience segmentation.
Experience managing agency or freelance contributors.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.