Senior Director, Product Marketing
Alma
VP/SVP, Brand Marketing
Create Wellness
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteJob Level
Lead
About the role
- Own brand strategy, creative, and marketing across channels—digital, retail, and beyond—driving cultural relevance and retail growth.
- Report to the CEO and lead a growing team of marketers, creatives, and community leaders.
- Set and evolve Create’s brand architecture, voice, and visual identity; build cultural relevance through earned media, social, and partnerships with athletes and wellness leaders.
- Lead marketing strategy for national retailers including pricing, promotions, shelf displays, and circulars; guide price-pack architecture and packaging design updates.
- Oversee brand voice, copy, and creative direction across campaigns, digital, and retail.
- Leverage consumer research and retail data (e.g., Nielsen, dunnhumby) to shape strategy and measure impact.
- Build and mentor a high-performing brand team and collaborate cross-functionally with Growth and Ops to align messaging and execution.
Requirements
- 10–20 years in CPG brand marketing, ideally in food, beverage, or vitamins/minerals/supplements (VMS).
- Proven success leading marketing for high-growth brands with significant brick-and-mortar revenue (Target, Costco, Kroger, etc.).
- Track record of scaling a disruptive brand 5x+ during your tenure.
- Experience redefining brand positioning—not just running campaigns.
- Expertise in packaging redesigns, price-pack architecture, and consumer/retail data.
- Deep understanding of social, partnerships, and cultural storytelling.
