Senior Marketing Manager II, Ads Product Marketing
Instacart
Retail Marketing Lead
Create Wellness
full-time
Posted on:
Origin: • 🇺🇸 United States • New York
Visit company websiteJob Level
Senior
About the role
- Support the development and execution of retail marketing programs for Target and other retail partners.
- Act as a day-to-day contact for retailers and brokers, ensuring alignment on promotions, media plans, and in-store initiatives.
- Adapt brand campaigns for retail channels, including in-store activations, digital retail media, circulars, and promotional events.
- Collaborate with operations to ensure product availability, pricing accuracy, and compliance with retailer requirements.
- Help manage and track budgets for retail media programs (Target Roundel and other retailer media platforms).
- Work with brokers and sales teams to support retail launches, promotions, and distribution opportunities.
- Collect and organize performance data from retail programs; share results and insights with internal teams.
- Monitor competitors and industry trends to identify opportunities in the retail space.
Requirements
- 4+ years of experience in retail marketing, shopper marketing, or related role within a CPG or health & wellness brand.
- Direct experience working with Target marketing programs (required).
- Preferred experience working with specialty health & wellness retailers such as GNC, Vitamin Shoppe, and Sprouts.
- Understanding of retail media platforms and shopper engagement strategies.
- Strong organizational and communication skills; comfortable working cross-functionally with marketing, sales, and operations.
- Experience collaborating with brokers, agencies, or external retail partners.
- Experience collaborating with PR teams to support retail efforts.
- Analytical mindset with the ability to track program results and share insights.
- Based in New York, NY.
