CRC Insurance Services

Digital Marketing Specialist

CRC Insurance Services

full-time

Posted on:

Location Type: Remote

Location: Alabama • Florida • United States

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About the role

  • Develop and execute comprehensive email marketing strategies aligned with corporate and business objectives
  • Own the end-to-end lifecycle of email campaigns, including strategy, content coordination, list segmentation, build, QA, deployment, and reporting
  • Create and manage automated nurture streams, drip campaigns, and triggered communications
  • Maintain and evolve segmentation strategies to drive personalization and increase engagement
  • Partner with business units to translate goals into targeted, measurable email initiatives
  • Manage and optimize marketing automation platforms and CRM integrations (where applicable)
  • Ensure database health, list hygiene, and compliance with applicable regulations
  • Monitor performance metrics including open rates, click-through rates, conversions, and engagement trends
  • Conduct A/B testing on subject lines, messaging, design, and send times to improve results
  • Collaborate with content, brand, and communications teams to ensure consistent messaging across channels.
  • Maintain compliance with data privacy and anti-spam regulations.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 3 to 5 years of experience in email marketing, digital marketing, or marketing automation
  • Demonstrated experience building and managing email campaigns within a marketing automation platform
  • Strong understanding of segmentation, personalization, and lifecycle marketing strategies
  • Proficiency in analytics platforms and reporting tools
  • Experience with CRM systems and data management best practices
  • Exceptional attention to detail and strong project management skills
  • Strong written and verbal communication skills.
Benefits
  • access to medical, dental, vision, life, disability, and AD&D insurance
  • tax-advantaged savings accounts
  • 401(k) plan with company match
  • generous paid time off programs, including company holidays, vacation and sick days, new parent leave, and more
  • eligible positions may also qualify for restricted stock units and/or a deferred compensation plan
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingmarketing automationA/B testingsegmentationpersonalizationlifecycle marketinganalyticsreportingCRM systemsdata management
Soft Skills
attention to detailproject managementwritten communicationverbal communication
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business