CRAFTSMAN+

Associate Marketing Manager

CRAFTSMAN+

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own and elevate the CRAFTSMAN+ narrative across every channel and touchpoint
  • Establish positioning that differentiates us in a saturated creative + performance + ad-tech landscape
  • Create and run integrated marketing campaigns that drive measurable demand for both the platform and services
  • Launch multi-channel content programs that educate, convert, and inspire
  • Partner with sales, product, design, and leadership to build high-impact GTM motions
  • Ensure marketing is a force multiplier that accelerates revenue, retention, and product adoption
  • Lead email, social, ads, video scripts, events, webinars, partnerships, and more with a focus on clarity, creativity, and performance
  • Support revenue teams with assets, decks, case studies, and narratives that convert
  • Track, measure, and optimize marketing performance
  • Own market intelligence: trends, competitors, opportunities, whitespace
  • Codify processes, workflows, calendars, automations, and repeatable programs
  • Ensure marketing stays lean, efficient, and able to scale globally without unnecessary overhead

Requirements

  • 3–5 years in marketing
  • 1–2 years in ad-tech, martech, performance marketing, or SaaS
  • Deep understanding of DSPs, MMPs, creative optimization, mobile, performance marketing, publishers, data flows, and attribution
  • A hybrid talent: strategic thinker + execution machine
  • A storyteller who can turn complexity into clarity
  • A builder who thrives in ambiguity and gets energy from creating structure, systems, and momentum
  • Data-driven, creative, and resourceful
  • A leader who elevates the brand internally and externally
Benefits
  • Health insurance
  • Retirement plans
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
integrated marketing campaignsmulti-channel content programsmarketing performance optimizationcreative optimizationdata flowsattributionDSPsMMPsperformance marketingSaaS
Soft Skills
strategic thinkerexecution machinestorytellingclaritybuilding structureresourcefulnessleadershipcreativitydata-drivenadaptability