Marketing Manager
CRAFTSMAN+
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own and elevate the CRAFTSMAN+ narrative across every channel and touchpoint
- Establish positioning that differentiates us in a saturated creative + performance + ad-tech landscape
- Create and run integrated marketing campaigns that drive measurable demand for both the platform and services
- Launch multi-channel content programs that educate, convert, and inspire
- Partner with sales, product, design, and leadership to build high-impact GTM motions
- Ensure marketing is a force multiplier that accelerates revenue, retention, and product adoption
- Lead email, social, ads, video scripts, events, webinars, partnerships, and more with a focus on clarity, creativity, and performance
- Support revenue teams with assets, decks, case studies, and narratives that convert
- Track, measure, and optimize marketing performance
- Own market intelligence: trends, competitors, opportunities, whitespace
- Codify processes, workflows, calendars, automations, and repeatable programs
- Ensure marketing stays lean, efficient, and able to scale globally without unnecessary overhead
Requirements
- 3–5 years in marketing
- 1–2 years in ad-tech, martech, performance marketing, or SaaS
- Deep understanding of the ecosystem: DSPs, MMPs, creative optimization, mobile, performance marketing, publishers, data flows, and attribution
- A hybrid talent: strategic thinker + execution machine
- A storyteller who can turn complexity into clarity
- A builder who thrives in ambiguity and gets energy from creating structure, systems, and momentum
- Data-driven, creative, and resourceful — equally comfortable writing a positioning doc, building a campaign, or analyzing performance dashboards
- A leader who elevates the brand internally and externally
Benefits
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
integrated marketing campaignscontent programsmarketing performance optimizationdata analysiscreative optimizationattributionperformance marketingcampaign buildingemail marketingsocial media marketing
Soft skills
strategic thinkingstorytellingcreativityresourcefulnessleadershipbuilding structureadaptabilityclarity in communicationexecutioncollaboration