Sales Rep

Craft Massachusetts

Sales Representative managing and growing retail account sales within assigned territory. Building customer relationships and promoting beverage portfolio for increased placements.

Posted 4/17/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesJuniorMid-Level💰 $52,000 - $63,000 per yearWebsite

About the role

Key responsibilities & impact

Manage and grow sales volume within an assigned territory of on-premise and off-premise accounts.
Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service.
Identify and secure new on-premise and off-premise accounts, focusing on high-visibility and high-volume opportunities.
Present and promote beverage portfolio to drive placements and increase menu features or tap handles in on-premise accounts.
Ensure proper product rotation, visibility, and compliance with brand and retailer standards.
Execute pricing programs, incentives, and retail promotions to drive sell-through.
Collaborate with marketing and brand teams to execute local and regional promotional initiatives.
Provide market feedback and insights to management for strategic decision-making.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or related field preferred ( or equivalent experience).
2+ years of sales experience in beverage, alcohol distribution, or hospitality industry preferred.
Strong knowledge of the on-premise channel and local market dynamics.
Excellent communication, presentation, negotiation, and relationship building skills.
Ability to work flexible hours, including evenings, weekends, and occasional events.
Must have a valid driver’s license and reliable transportation.
Proficiency with Microsoft Office and CRM systems is a plus.

Benefits

Comp & perks

Monthly phone stipend and mileage reimbursement.
Paid Time Off.
Paid Holidays.
Platinum level PPO Plan with low deductibles and premiums.
FSA Medical and Dependent Care.
Employer 401K Match and Profit Sharing.

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

sales experienceproduct knowledgepricing programsretail promotionsmarket feedbackcompliance standardscustomer relationship management

Soft Skills

communication skillspresentation skillsnegotiation skillsrelationship buildingflexibility

Certifications

Bachelor’s degree in BusinessBachelor’s degree in Marketing