Craft Massachusetts

Account Executive

• Develop and execute sales strategies to grow volume, market share, and profitability within the territory
• Successful sale, distribution, and placement of all products in on-premise and off-premise accounts
• Identify new business opportunities and build relationships with key decision-makers in existing and potential accounts
• Conduct promotions in accounts on a regular basis and when required
• Provide market feedback to the Spirits ASM on competitive activity, customer needs, and emerging trends
• Organize and execute POS materials at all accounts, properly merchandising with permanent and paper POS
• Maintain accurate records of sales activity, account information, and performance metrics in company systems
• Achieve or exceed individual monthly and quarterly sales targets and contribute to overall team objectives

Spirits Sales Representative

• Manage and grow sales volume within an assigned territory of on-premise and off-premise accounts.
• Build and strengthen long-term customer relationships through regular visits, product knowledge, and responsive service.
• Identify and secure new on-premise and off-premise accounts, focusing on high-visibility and high-volume opportunities.
• Present and promote beverage portfolio to drive placements and increase menu features or tap handles in on-premise accounts.
• Ensure proper product rotation, visibility, and compliance with brand and retailer standards.
• Execute pricing programs, incentives, and retail promotions to drive sell-through.
• Collaborate with marketing and brand teams to execute local and regional promotional initiatives.
• Provide market feedback and insights to management for strategic decision-making.