Crédit Agricole Alpes Provence

Operational CRM Expert

Crédit Agricole Alpes Provence

full-time

Posted on:

Location Type: Hybrid

Location: Aix-en-Provence • France

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About the role

  • Define and design CRM models – targeting
  • Define and design CRM models – campaign orchestration
  • Develop go-to-market assets
  • Deploy, manage and leverage lessons learned

Requirements

  • Master's degree (Bac+4/5) in Marketing, Digital or Data
  • 5 to 10 years of experience in digital marketing and operational CRM
  • Strong command of CRM and omnichannel customer journeys
  • Knowledge of the banking sector and digital tools (Unica, CDP, SAS, Office Suite)
  • Autonomy, initiative and performance-oriented mindset
Benefits
  • Flexible working arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM modelscampaign orchestrationdigital marketingoperational CRMomnichannel customer journeys
Soft Skills
autonomyinitiativeperformance-oriented mindset
Certifications
Master's degree in MarketingMaster's degree in DigitalMaster's degree in Data