Operational CRM Expert

Crédit Agricole Alpes Provence

Expert CRM opérationnel at Crédit Agricole Business Digital analyzing and optimizing CRM models. Leading marketing initiatives for digital growth at a regional bank.

Posted 4/12/2026full-timeAix-en-Provence • 🇫🇷 FranceMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Define and design CRM models – targeting
Define and design CRM models – campaign orchestration
Develop go-to-market assets
Deploy, manage and leverage lessons learned

Requirements

What you’ll need

Master's degree (Bac+4/5) in Marketing, Digital or Data
5 to 10 years of experience in digital marketing and operational CRM
Strong command of CRM and omnichannel customer journeys
Knowledge of the banking sector and digital tools (Unica, CDP, SAS, Office Suite)
Autonomy, initiative and performance-oriented mindset

Benefits

Comp & perks

Flexible working arrangements
Professional development

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM modelscampaign orchestrationdigital marketingoperational CRMomnichannel customer journeys

Soft Skills

autonomyinitiativeperformance-oriented mindset

Certifications

Master's degree in MarketingMaster's degree in DigitalMaster's degree in Data