Crédit Agricole Alpes Provence

Project Manager

• Challenger et structurer les besoins métiers
• Identifier les impacts et dépendances
• Garantir la cohérence avec la roadmap MarTech & Parcours
• Collaborer avec les équipes architecture, data, MarTech, parcours, AI et sécurité
• Assurer un cadrage clair
• Suivre l’avancement des projets
• Lever les points de blocage
• Animer les comités projet et assurer le reporting
• Définir planning, jalons et priorités
• Anticiper les risques
• Mettre en place des indicateurs de suivi (qualité, délais, valeur)
• Assurer une communication transparente
• Analyser les performances des parcours
• Identifier les optimisations et contribuer à une démarche d’amélioration continue

Chef de projet MarTech

Business Analyst

• Analyze and define needs: Gather and challenge business requirements; clarify objectives and impacts; document functional and non-functional requirements; prioritize in line with the roadmap.
• Structure customer journeys: Map current and target journeys; identify optimizations; document use cases, user stories, and acceptance criteria; ensure omnichannel consistency.
• Liaise with design and IT teams: Collaborate with UX/UI/CX, architecture, and data teams to refine journeys; validate feasibility and document flows and integration rules.
• Support delivery and governance: Assist development teams; participate in agile rituals; contribute to testing phases; monitor journey KPIs; propose continuous improvements.

Business Analyst – Agile, MarTech, Customer Journeys

Manager

• Define and enforce security principles
• Identify and monitor IT, data and MarTech risks
• Lead mitigation and remediation plans
• Ensure compliance with regulatory frameworks
• Define validation processes
• Establish clear governance integrated into projects
• Define the strategy for end-user devices and tools
• Control access management
• Foster a security and compliance culture
• Define and track key performance indicators

IT Manager

• Challenge and structure business requirements
• Identify impacts and dependencies
• Ensure alignment with the MarTech and customer journey roadmap
• Collaborate with architecture, data, MarTech, customer journey, AI and security teams
• Provide clear scoping and track project progress
• Remove blockers and facilitate project committees
• Define timelines, milestones and priorities
• Analyze customer journey performance and identify optimizations

MarTech Project Manager

Customer Success Manager

• Scoping and design of CRM models – targeting
• Define targeting strategies for omnichannel campaigns and customer journeys
• Formalize recommendations to optimize targeting adoption and effectiveness
• Work cross-functionally with analytics teams (scoring)
• Scoping and design – scripting of UNICA campaigns
• Lead scoping workshops with Regional Banks
• Coordinate national deliveries of models with stakeholders
• Ensure proper deployment of solutions in Regional Banks
• Monitor the performance of customer relationship programs

Operational CRM Analyst

• Analyze and define requirements
• Design and structure customer journeys
• Serve as a liaison with design and IT teams
• Support delivery and project governance

Business Analyst – Agile, MarTech

• Define and design CRM models – targeting
• Define and design CRM models – campaign orchestration
• Develop go-to-market assets
• Deploy, manage and leverage lessons learned