Operational CRM Analyst

Crédit Agricole Alpes Provence

CRM Analyst role focusing on customer relationship management in digital marketing at Crédit Agricole. Expected to design and implement omnichannel CRM models for campaigns.

Posted 4/12/2026full-timeAix-en-Provence • 🇫🇷 FranceJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Scoping and design of CRM models – targeting
Define targeting strategies for omnichannel campaigns and customer journeys
Formalize recommendations to optimize targeting adoption and effectiveness
Work cross-functionally with analytics teams (scoring)
Scoping and design – scripting of UNICA campaigns
Lead scoping workshops with Regional Banks
Coordinate national deliveries of models with stakeholders
Ensure proper deployment of solutions in Regional Banks
Monitor the performance of customer relationship programs

Requirements

What you’ll need

Master's degree or equivalent (BAC+4/5) in Marketing, Digital or Data
2 to 5 years' experience in digital marketing and operational CRM
Proficiency in CRM, project management and omnichannel journeys
Knowledge of banking domains (mortgage/real estate, consumer credit, insurance, customer onboarding, retail banking, savings)
Comfortable with digital and data tools (Unica, CDP, SAS, Microsoft Office Suite, Figma, Jira)
Autonomous, proactive, and able to collaborate cross-functionally

Benefits

Comp & perks

Dynamic team
Autonomy in the role
Fast-growing organization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMdigital marketingoperational CRMtargeting strategiesomnichannel campaignscustomer journeysscriptingdata analysis

Soft Skills

autonomousproactivecollaborationcross-functional teamwork

Certifications

Master's degree in MarketingMaster's degree in DigitalMaster's degree in Data