Business Analyst – Agile, MarTech, Customer Journeys

Crédit Agricole Alpes Provence

Business Analyst developing digital solutions for Crédit Agricole's e-Business. Analyzing and structuring business needs to ensure implementation with design and delivery teams.

Posted 4/12/2026full-timeParis • 🇫🇷 FranceMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Flux

About the role

Key responsibilities & impact

Analyze and define needs: Gather and challenge business requirements; clarify objectives and impacts; document functional and non-functional requirements; prioritize in line with the roadmap.
Structure customer journeys: Map current and target journeys; identify optimizations; document use cases, user stories, and acceptance criteria; ensure omnichannel consistency.
Liaise with design and IT teams: Collaborate with UX/UI/CX, architecture, and data teams to refine journeys; validate feasibility and document flows and integration rules.
Support delivery and governance: Assist development teams; participate in agile rituals; contribute to testing phases; monitor journey KPIs; propose continuous improvements.

Requirements

What you’ll need

4 to 8 years of experience in digital Business Analysis
Good understanding of MarTech ecosystems (CRM, CDP, campaign management, data)
Proficiency in agile methodologies and in writing user stories
Strong analytical, organizational and rigorous approach
Ability to challenge requirements with constructive critical thinking
Comfortable with tools (Office 365, Copilot, Figma, Atlassian Suite)

Benefits

Comp & perks

Flexible working arrangements

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

business analysisagile methodologiesuser storiesfunctional requirementsnon-functional requirementscustomer journey mappingacceptance criteriadata analysisKPI monitoringcontinuous improvement

Soft Skills

analytical skillsorganizational skillscritical thinkingcollaborationcommunicationproblem-solvingattention to detailadaptabilityconstructive feedbackrigorous approach