Cox Media Group

Senior Director, Digital Sales

Cox Media Group

full-time

Posted on:

Location Type: Hybrid

Location: Atlanta • United States

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Job Level

Senior

About the role

  • Translates digital strategy into action by driving digital product adoption, enforcing digital sales standards, holding markets accountable to digital KPIs, and enabling sellers to consistently execute high-performing digital revenue programs.
  • Establishes and executes company-wide digital revenue priorities in collaboration with senior leadership.
  • Oversees individuals responsible for digital product strategy, go-to-market support, and sales enablement.
  • Serves as a primary field-facing digital revenue leader, spending approximately 50% of time in local markets.
  • Designs and delivers in-market and virtual digital sales trainings aligned to digital revenue priorities and KPIs.
  • Partners with market leadership to identify digital revenue gaps and develop execution plans.
  • Provides direct call support and strategic assistance on high-impact digital sales opportunities as needed.
  • Guides sales teams on effective digital product positioning, packaging, and execution.
  • Ensures consistent adoption of digital sales processes, tools, and enablement resources across markets.
  • Identifies and shares best practices to scale successful digital revenue strategies across the organization.
  • Reports on digital revenue performance, execution progress, and enablement effectiveness to executive leadership.

Requirements

  • 5+ years of experience in digital revenue strategy, sales leadership, or sales enablement.
  • Demonstrated success in driving digital revenue growth through product strategy and sales execution.
  • Proven experience leading and developing teams.
  • Strong background in digital and integrated advertising sales.
  • Experience working directly with local sales teams and market leadership.
  • Ability to operate effectively in both strategic and hands-on execution roles.
  • Strong presentation, training, and facilitation skills.
  • Demonstrated ability to hold teams accountable to digital performance metrics and KPIs.
  • Experience with CRM and sales forecasting tools.
  • Willingness and ability to travel approximately 50% of the time.
  • Proficient in Microsoft Office products (PowerPoint, Excel, Word).
  • Must have a valid driver's license and clean driving record.
  • Bachelor’s degree in business, marketing, or related field (Preferred).
  • Experience in media, digital marketing, or multi-market sales organizations (Preferred).
  • Background in building or scaling digital sales enablement and product frameworks (Preferred).
  • Familiarity with digital revenue performance analytics (Preferred).
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital revenue strategysales leadershipsales enablementdigital product strategydigital sales processesdigital performance metricsdigital revenue performance analyticsCRM toolssales forecasting toolstraining facilitation
Soft Skills
team leadershippresentation skillstraining skillsfacilitation skillsaccountabilitystrategic thinkinghands-on executioncollaborationcommunicationproblem-solving