VP, Audience & Content Growth
Cox Media Group
full-time
Posted on:
Location Type: Office
Location: Atlanta • United States
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Job Level
About the role
- Develops and leads CMG Radio’s audience growth strategy across all markets and platforms.
- Defines and operationalize digital engagement and performance metrics.
- Collaborates with the Head of Programming Strategy, Market Managers, and Program Directors to align local execution with company-wide strategies.
- Establishes scalable, repeatable growth frameworks for use across markets.
- A strategic partner to enhance show strategy, format execution, and content direction.
- Develops structured coaching system and performance scorecards for talent and shows.
- Elevates on-air talent into multi-platform brands, including audio, social, video, and podcast.
- Leads talent recruitment, succession planning, and maintains an active talent pipeline.
- Identifies cross-market collaboration opportunities to expand brand scale and audience reach.
- Fosters a culture centered on accountability, feedback, and continuous improvement.
- Partners with the Head of Programming Research to align audience insights and execute the CMG Radio Playbook.
- Integrates Nielsen, streaming, podcast, and digital analytics into weekly programming strategies.
- Translates audience data into actionable recommendations that drive measurable improvements.
- Implements standardized dashboards and regular reporting across markets.
- Expands distribution beyond traditional broadcast to include streaming, podcasting, video, social, and emerging platforms.
- Develops scalable digital content initiatives that enhance broadcast brands.
- Champions experimentation while maintaining focus on core ratings performance.
- Protects and modernizes CMG’s brand architecture across all formats and markets.
- Ensures consistent and compelling imaging and storytelling standards.
- Establish editorial guidelines that reflect evolving audience expectations.
- Builds, mentors, and develop high-performing content and programming leaders.
- Works closely with Sales, Marketing, Digital, and Technology teams to align audience growth strategies with revenue goals.
- Advocates for audience priorities in enterprise leadership discussions.
- Reinforces CMG’s people-first culture through clarity, accountability, and a commitment to excellence.
Requirements
- At least 10 years of senior-level experience in radio programming, content strategy, or audience growth leadership across multiple competitive markets.
- Demonstrated proficiency in elevating on-air talent and building high-performing shows across formats.
- Proven experience working with local programming leaders to improve ratings and audience engagement.
- Deep expertise in Nielsen PPM and digital analytics platforms, with a track record of leveraging insights for performance improvements.
- Experience leading multi-platform distribution strategies, including broadcast, streaming, podcasting, social, and video.
- A record of driving measurable audience growth across platforms.
- Strong background in managing creative teams and influencing cross-functional stakeholders.
- Experience building content P&L business cases and evaluating ROI for new initiatives.
- Adept in talent negotiation and managing external content partnerships.
- Comprehensive understanding of FCC rules and broadcast compliance requirements.
- Preferred Qualifications
- Experience leading top-rated stations across multiple formats and markets.
- Demonstrated ability to modernize legacy brands for digital relevance.
- Experience in developing scalable talent ecosystems and digital franchises.
- Proven success in building enterprise frameworks that enhance local execution.
- Experience leading change and transformation within performance-driven organizations.
- Bachelor’s degree in marketing, communications, or another relevant field.
Benefits
- Competitive salary
- Flexible working hours
- Professional development budget
- Home office setup allowance
- Global team events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital engagement metricsaudience growth strategyNielsen PPMdigital analyticsmulti-platform distributioncontent strategyperformance scorecardscontent P&L business casestalent negotiationbroadcast compliance
Soft Skills
leadershipcollaborationcoachingmentoringstrategic thinkingaccountabilitycommunicationinfluencingcreativityadaptability
Certifications
Bachelor's degree in marketingBachelor's degree in communications