General Sales Manager
Cox Media Group
full-time
Posted on:
Location Type: Office
Location: St. Petersburg • Florida • United States
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About the role
- Coach, lead, and inspire the sales team to surpass business goals
- Establish and execute a revenue strategy that maximizes our assets and revenue potential
- Achieve revenue goals through the development and supervision of the CMG sales team
- Develop advertising campaigns designed around advertiser needs and objectives executed across multiple media platforms
- Develop strategy, design, and activation plan of advertiser events and promotions
- Responsible for leading seamless collaboration with the sales and programming teams to ensure the market achieves optimal audience engagement and advertiser results
- Exercise independent judgment to allocate resources to programs that are likely to yield the best results
- Partner with Program Directors in the development and implementation of external and internal marketing strategies, communications, and public relations activities
- Lead the creative process, brainstorming, and design of campaigns
- Develop insights and strategies through consumer research
- Drive critical thinking on brand and product strategy
- Drive new business development on all platforms
Requirements
- Must have a minimum of 3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media sales
- Proven track record of developing unique advertising campaigns and promotions for advertisers across radio formats, multiple media, digital, and social media platforms
- Must have a strong track record of developing strategic priorities, action plans, and a track record of achieving results
- Proven understanding of the competitive media landscape
- Highly successful at leading collaboration and leading cross-departmental processes
- Proven success in creating integrated marketing concepts and campaigns across multiple media platforms
- Experienced problem solver; brainstorming and marketing strategy facilitation a plus
- Strong relationships and networking skills are a must
- Must have a valid driver's license with clean driving record
Benefits
- Competitive salary
- Health insurance
- Paid time off
- Professional development opportunities
- Flexible working arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
advertising campaignsrevenue strategyconsumer researchmarketing strategiesbrand strategybusiness developmentintegrated marketing conceptspromotionsdigital mediamedia sales
Soft Skills
leadershipcollaborationcritical thinkingproblem solvingnetworkingcommunicationcreativitystrategic planningteam managementinspiration
Certifications
valid driver's license