Digital Marketing – Communications Manager

Cox Enterprises

. Develops and evolves the strategy for a subset of the company’s websites, overseeing configuration, content editing, copy and image proofing, and graphics creation.

Posted 7/31/2026full-timeAtlanta • Kansas, New York, Utah • 🇺🇸 United StatesMid-LevelSenior💰 $92,300 - $153,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in website management, SEO/SEM, and conversion rate optimization, with a strong focus on technical SEO and analytics. Proficient in developing and executing digital marketing strategies that enhance user experience and drive web performance metrics.

Highest-signal resume keywords

Website ManagementSEO/SEM ExpertiseConversion Rate OptimizationGoogle Analytics ProficiencyContent Management Systems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOConversion Rate OptimizationHTMLCSSLink-BuildingContent AuditsPerformance Metrics AnalysisAttribution ReportingTesting Roadmap DevelopmentSEO Content Calendar Development

Soft Skills

Cross-Functional CollaborationStrategic RecommendationsQuality Assurance

Tools & Technologies

Google Search ConsoleHotjarClaritySEMrushMonday.comMicrosoft ExcelMicrosoft PowerPointOptimizelySalesforceHubSpot

Industry Keywords

Digital MarketingContent ManagementUser ExperienceMatrixed OrganizationEmerging Search Trends

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develops and evolves the strategy for a subset of the company’s websites, overseeing configuration, content editing, copy and image proofing, and graphics creation.
Manages execution of website page optimization in partnership with agencies and brand/product marketers, from design through publication.
Optimize landing pages and web experiences to improve conversion, applying user-experience and conversion rate optimization (CRO) principles.
Establishes scalable page-performance standards covering load time, mobile responsiveness, and accessibility.
Conducts regular content audits, identifying outdated pages for refresh or removal to maintain quality and relevance.
Develops and evolves SEO and search-visibility strategies across the assigned web properties, aligning content with target keywords and search intent.
Conducts technical SEO audits addressing site speed, mobile optimization, crawlability, and structured data.
Establishes front- and back-end strategies to enable AI overviews and answer-engine optimization (AEO) visibility.
Develops an SEO content calendar aligned with keyword research and seasonal trends.
Formulates and drives a link-building approach that builds domain authority through partnerships, PR, and content.
Tracks and analyzes web performance metrics including traffic, bounce rate, time on site, conversion rate, and page load speed.
Monitors SEO performance across organic traffic, keyword rankings, domain authority, and backlink profile.
Establishes performance dashboards that enable in-flight optimization of web experiences.
Synthesizes web and search insights into strategic recommendations backed by data and aligned with business objectives.
Develops attribution reporting showing how web and organic search contribute to pipeline and conversion.
Develops a testing roadmap prioritizing high-impact elements such as page layouts, CTAs, and landing-page variants.
Establishes test design standards including hypothesis formation, control/variant definition, success metrics, and sample-size requirements.
Serves as the subject matter expert (SME) on website and search capabilities, advising cross-functional partners without direct authority.
Works closely with Product Marketing, brand/product marketers, and boundary partners to align web efforts with broader marketing initiatives.
Establishes quality-assurance checklists and version-control practices covering rendering, links, tracking, and compliance.

Requirements

What you’ll need

Minimum: Bachelor’s degree in related discipline and 6 years’ experience in a related field.
Demonstrated experience in digital marketing and communications across multiple brands or solutions within a large, matrixed enterprise organization.
Proven track record managing website and SEO programs across multiple sites or platforms.
Deep expertise in website management, SEO/SEM, and conversion rate optimization, including technical SEO (site speed, crawlability, structured data).
Proficiency with content management systems (e.g., WordPress/WPVIP) and front-end web fundamentals (HTML, CSS); familiarity with light back-end concepts.
Proficiency with web and SEO analytics tools such as Google Analytics, Google Search Console, Hotjar, Clarity, and SEMrush, and with building dashboards and reporting.
Working knowledge of project management tooling (e.g., Monday.com) and expert-level Microsoft Excel and PowerPoint.
Familiarity with emerging search trends, including AI overviews and answer-engine optimization (AEO).
Experience with experimentation and personalization platforms (Optimizely or equivalent).
Working knowledge of marketing automation and CRM integrations (Salesforce, Eloqua, Marketo, HubSpot, SFMC).

Benefits

Comp & perks

A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.