Director, Retail Sales Enablement

Cox Enterprises

Director of Retail Sales Enablement leading marketing strategy for Cox Automotive's enterprise sales. Focused on dealer groups and performance managers to enhance sales effectiveness.

Posted 7/16/2026full-timeAtlanta • Kansas, New York, Utah • 🇺🇸 United StatesLead💰 $134,900 - $224,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in enterprise sales enablement marketing strategy, content development, and performance measurement. Proficient in leveraging AI tools for content production and optimizing sales workflows while effectively collaborating with cross-functional teams.

Highest-signal resume keywords

Enterprise Sales EnablementContent DevelopmentAI Tools UtilizationCross-Functional CollaborationSales Performance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingB2B MarketingSales Content Ecosystem ManagementKPI TrackingROI Calculation

Soft Skills

Excellent CommunicationLeadershipCollaboration

Tools & Technologies

SeismicHighspotAI-Assisted Content Creation

Certifications & Qualifications

Bachelor’s DegreeMaster’s DegreePh.D.

Industry Keywords

AutomotiveOEM PartnershipsEnterprise Dealer CustomersSales Enablement ProgramsGTM Planning

About the role

Key responsibilities & impact

Own the enterprise sales enablement marketing strategy across Cox Automotive's retail portfolio, with specific focus on dealer groups, OEM partners, and performance manager channels.
Develop and maintain a comprehensive library of sales enablement content — including pitch decks, solution briefs, ROI calculators, battle cards, executive presentations, and case studies — optimized for enterprise selling conversations.
Lead the strategy and governance for enterprise sales content within Axle and Seismic, ensuring content is current, findable, and aligned to sales team workflows.
Partner with Enterprise Sales leadership and the Sales Business Office to embed marketing content and messaging into seller training, onboarding, and ongoing enablement programs.
Develop OEM-specific marketing programs and materials that support Cox Automotive's partnerships and co-marketing opportunities with automotive manufacturers.
Build performance manager enablement tools and content that support their role as a primary relationship owner with enterprise dealer customers.
Create external-facing marketing content for enterprise dealer audiences — including thought leadership, event materials, executive briefing frameworks, and account-based marketing assets.
Lead GTM planning for enterprise-focused product launches and capability releases, ensuring sales teams are equipped to have informed conversations from day one.
Leverage AI tools to scale content production, personalize enterprise marketing outreach, and build smarter sales enablement workflows.
Help enterprise customers understand and articulate the value of AI-powered capabilities within the retail portfolio.
Define and track KPIs that measure sales enablement effectiveness — including content usage, seller engagement, and contribution to pipeline and win rates.
Manage and develop product marketing team members supporting enterprise sales enablement.

Requirements

What you’ll need

Minimum: Bachelor’s degree in related discipline and 10 years’ experience in product marketing, sales enablement, or B2B enterprise marketing.
The right candidate could also have a different combination, such as a master’s degree and 8 years’ experience; a Ph.D. and 5 years of experience; or 14 years’ experience in a related field.
5+ years in a senior marketing leadership role with direct ownership of enterprise or channel sales enablement programs.
5+ years of people management experience.
Demonstrated experience building and managing sales content ecosystems (Seismic, Highspot, or similar platforms preferred).
Strong track record of developing content and programs that measurably improve seller effectiveness and enterprise pipeline performance.
Active and strategic user of AI tools — including AI-assisted content creation, personalization, and enablement workflow optimization.
Ability to operate effectively in a 50/50 internal and external-facing role — equally comfortable building tools for sales teams and developing content for enterprise customer audiences.
Strong cross-functional collaboration skills; experience partnering with Enterprise Sales, Sales Business Office, and senior business stakeholders.
Excellent communication skills — written, verbal, and visual — with an ability to build executive-level materials.
Travel: Up to 30% (enterprise customer events, NADA, OEM partner meetings).

Benefits

Comp & perks

A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.