Digital Marketing, Advertising Strategist

Cox Enterprises

Digital Marketing Strategist executing marketing strategies across paid search and social media for Cox Automotive. Collaborating with teams to drive client satisfaction and retention through data-driven strategies.

Posted 5/24/2026full-timeRemote • 🇺🇸 United StatesJunior💰 $50,400 - $75,600 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute paid digital marketing initiatives including Google and Microsoft search, various social media platforms, and display/video strategies for assigned products or product areas.
Tailor advertising content to specific platforms and target audiences to maximize engagement.
Ad copy and asset updates, working with clients on consistent messaging across channels.
Collaborate with cross-functional teams such as Analytics, Innovation, Support, and Advertising Operations to ensure seamless execution and performance tracking.
Learn and become an expert in analytics dashboards, management software, and partner platforms (Google, Meta, etc.) to monitor campaign effectiveness and support continuous improvement through data analysis.
Share insights and performance reports with clients and leadership, highlighting cross-channel effectiveness and audience responsiveness.
Lead monthly phone calls with clients and their teams for performance reporting, while fielding client questions and requests.
Stay current on industry trends and competitor strategies to inform marketing initiatives.
Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms.
Analyze advertising performance and translate data into actionable insights and strategic recommendations.
Conduct keyword research, ad creation, audience targeting, and performance tracking to optimize campaigns.
Monitor account performance and make independent decisions to adjust tactics and allocations.
Provide monthly performance reporting and monthly strategic performance review calls to clients via video meetings and email, in conjunction with other internal team members who support the same accounts.
Troubleshoot and resolve advertising issues, ensuring client satisfaction and retention.
Collaborate with Sales and/or Performance Management teams to support new product opportunities and overcome client objections.
Track all client interactions, optimizations, and decisions to maintain a clear audit trail and documentation in Salesforce.

Requirements

What you’ll need

Minimum: Bachelor’s degree in related discipline.
At least 1 year of experience in client services, account management, or another customer-facing role where client interaction (particularly over the phone) is a priority.
At least 1 year of experience in digital advertising (SEM, social media, display/video channels) and/or similar digital marketing functions.
Strong understanding of SEM, website/advertising analytics, and digital content strategy.
Proficiency in tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency’s Backpack, and Salesforce/SFX.
Outlook email and calendar management skills are highly important.
Preferred: Google and Microsoft certifications (Search, Display, Shopping, Video, etc.) preferred or must be obtained within 90 days of hire.
Excellent communication, time management, and interpersonal skills.

Benefits

Comp & perks

A competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingSEMsocial media advertisingdisplay advertisingvideo advertisingkeyword researchdata analysisperformance trackingad creationaudience targeting

Soft Skills

communicationtime managementinterpersonal skillsclient servicesaccount management

Certifications

Google certificationsMicrosoft certifications