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Manager, Key Account Marketing
Cox EnterprisesManager, Key Account Marketing at Cox Automotive responsible for developing strategies and executing campaigns for larger client segments. Focus on account management and data-driven marketing for client engagement.
About the role
Key responsibilities & impact- Develop and implement marketing strategies for assigned Growth and Tier 3 client segments, aligning client goals with Manheim's auction capabilities and services.
- Build understanding of client business models, remarketing objectives, and market challenges.
- Create account-specific marketing plans and serve as a primary marketing contact for assigned accounts.
- Design and execute targeted marketing campaigns supporting client remarketing goals.
- Monitor and report on KPIs tied to client success and business objectives, using data storytelling to demonstrate marketing impact and ROI.
- Partner with Sales, Operations, Data Analytics, and Corporate Marketing to ensure seamless execution of client campaigns.
Requirements
What you’ll need- Bachelor’s degree in related discipline and 6 years of progressive experience in B2B marketing, with focus on account management and campaign execution.
- Demonstrated success in building and maintaining client relationships.
- Experience managing marketing budgets and demonstrating campaign ROI.
- Ability to distill complex information into clear, concise insights for diverse audiences.
- Strong analytical skills and experience with marketing analytics tools and CRM platforms (e.g., Salesforce).
- Ability to work on CST or EST schedules to accommodate internal and external customers.
- Must live within 60 miles of a major airport.
- Preferred: Degree in Marketing, Business, Analytics, or related field.
Benefits
Comp & perks- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B marketingaccount managementcampaign executionmarketing analyticsdata storytellingKPI monitoringmarketing strategy developmentbudget managementROI demonstration
Soft Skills
client relationship buildinganalytical skillscommunicationinsight distillation