Inside Sales Account Executive, Credit Unions
Equifax
Digital Marketing/Communications Specialist I
Cox Enterprises
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $49,200 - $73,800 per year
Job Level
Junior
About the role
- Develop and execute paid digital marketing initiatives including Google and Microsoft search, various social media platforms, and display/video strategies for assigned products or product areas
- Tailor advertising content to specific platforms and target audiences to maximize engagement
- Collaborate with cross-functional teams such as Analytics, Innovation, and Advertising Operations to ensure seamless execution and performance tracking
- Learn and become an expert in analytics dashboards and management software to monitor campaign effectiveness and support continuous improvement through data analysis
- Share insights and performance reports with clients and leadership, highlighting cross-channel effectiveness and audience responsiveness
- Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms
- Analyze advertising performance and translate data into actionable insights and strategic recommendations
- Conduct keyword research, ad creation, audience targeting, and performance tracking to optimize campaigns
- Monitor account performance and make independent decisions to adjust tactics and allocations
- Provide monthly performance reports and monthly strategic performance review consultations to clients via video meetings and email
- Troubleshoot and resolve advertising issues, ensuring client satisfaction and retention
- Collaborate with Sales to support new product opportunities and overcome client objections
- Track all client interactions, optimizations, and decisions to maintain a clear audit trail and documentation in Salesforce
Requirements
- Bachelor’s degree in a related discipline OR 4 years’ experience in a related field (experience may substitute for degree)
- 1–2 years of experience in digital advertising (SEM, social media, display/video channels) and/or similar digital marketing functions
- Strong understanding of SEM, website/advertising analytics, and digital content strategy
- Ability to understand client goals and offer recommendations based on their desired outcomes and goals
- Proficiency in tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency’s Backpack, and Salesforce/SFX
- Must be proficient in email and calendar management
- Google and Microsoft certifications (Search, Display, Video, etc.) preferred or must be obtained within 90 days of hire
- Excellent communication, time management, email management, and client relationship skills
- Ability to travel up to 5% as needed
- Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship
- Must clear a pre-employment drug test (marijuana not currently tested)
