Head of Marketing

Coworker.ai

Head of Marketing driving core positioning and go-to-market strategies for a fast-scaling AI startup. Collaborating with cross-functional teams to enhance product messaging and marketing campaigns.

Posted 6/16/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $160,000 - $220,000 per yearWebsite

About the role

Key responsibilities & impact

Own Coworker’s core positioning, messaging, and narrative across audiences, use cases, and buyer personas
Lead go-to-market planning for new product launches, feature releases, and strategic announcements
Partner with Sales to develop clear messaging for technical and business buyers
Own product marketing campaigns end-to-end, including onboarding, in-product messaging and lifecycle marketing
Partner with Sales, Growth and Customer Success to understand what wins deals, what blocks adoption, and where messaging needs to improve
Develop content that supports pipeline generation, product education, thought leadership, and customer expansion
Bonus: if you have hands-on experience with content marketing, growth marketing, lifecycle, SEO, or campaign execution.

Requirements

What you’ll need

5–8+ years of experience in product marketing, ideally in B2B SaaS/Enterprise AI
You've scaled product marketing at a high-growth startup from early revenue to $10M+ ARR
You've marketed self-serve products that also sell into enterprise
You have a track record of turning complex products into clear, differentiated positioning
You're comfortable with ambiguity, willing to write the copy yourself, and excited to hire and manage a team as we grow
You add great value in an engineering standup, a sales pipeline review, and a content brainstorm

Benefits

Comp & perks

Health/dental/vision
401(k)
unlimited PTO

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcontent marketinggrowth marketinglifecycle marketingSEOcampaign executionpipeline generationproduct educationthought leadershipB2B SaaS

Soft Skills

leadershipcommunicationstrategic thinkingproblem-solvingteam managementadaptabilitycopywritingcollaborationcreativityanalytical thinking