Head of Marketing – Founding Team

Coverflex

Lead Marketing strategy for Coverflex's expansion into Germany, building local brand visibility and demand generation. Collaborate closely with sales team to drive market engagement.

Posted 5/9/2026full-timeRemote • 🇩🇪 GermanyLead💰 €75,000 - €100,000 per yearWebsite

About the role

Key responsibilities & impact

Be Coverflex's first marketing hire in Germany and lead the local Growth and Marketing engine
Make Coverflex visible, credible, and trusted in the German market
Map the German competitive landscape and define initial go-to-market approach
Launch local demand generation initiatives and collaborate with Sales and BDR teams
Measure success through MQLs generated and pipeline contributions

Requirements

What you’ll need

5+ years in B2B SaaS Marketing at a high-growth company
Proven track record building a Growth strategy from scratch, specifically for the German market
Full-funnel demand generation expertise
Deep understanding of the German business landscape, buyer personas, and cultural nuances
Data-literate: ability to track conversion rates and make budget decisions based on ROI and CAC
Fluent in German and English

Benefits

Comp & perks

Health Insurance
25 day paid vacation days + 3 caring days per year
2 additional paid weeks on top of the legal maximum Parental Leave
Your birthday + kids’ birthday off
€500 onboarding budget for effective workstation setup
€2,000 yearly budget for professional development and remote work enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B SaaS MarketingGrowth strategyDemand generationConversion rate trackingROI analysisCAC analysis

Soft Skills

LeadershipCollaborationCommunicationCultural understandingData literacy