Director, Commercial Marketing

Covera Health

Director of Commercial Marketing leading strategies for B2B growth within digital health at Covera. Focused on demand generation, pipeline growth, and commercial strategy execution.

Posted 5/16/2026full-timeRemote • 🇺🇸 United StatesLead💰 $160,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Own and execute demand generation programs across email, HubSpot, content syndication, paid media, and other digital demand generation channels to drive top-of-funnel pipeline for Employer and Health Plan segments
Own LinkedIn paid campaigns, and channel performance optimization initiatives across digital acquisition programs
Develop and maintain attribution modeling and performance reporting across demand generation channels, delivering regular pipeline contribution analysis to leadership
Design and manage the BDR handoff process, ensuring consistent pipeline visibility from MQL through qualification
Partner on website conversion optimization initiatives to improve inbound engagement and lead generation performance
Build and manage an account-based marketing motion, identifying, tiering, and orchestrating coordinated outreach to high-value target accounts
Contribute to market research, buyer persona development, and advisory board programming
Develop thought leadership, research-driven, and outcomes-focused content to support market awareness, pipeline generation, and commercial positioning
Help establish consistent commercial messaging, positioning, and visual standards across prospect-facing materials and campaigns
Lead strategy and execution for Covera’s presence at key industry conferences, field events, and commercial forums
Manage full webinar lifecycle including content development, logistics, promotion, post-event follow-up sequencing, and ROI reporting
Develop sales enablement assets including competitive battle cards, buyer journey maps, and objection-handling frameworks to support the sales and BDR teams
Partner with leadership on prospect-facing presentations, executive messaging, and strategic market narratives
Administer the demand generation technology stack, including HubSpot, ZoomInfo, and/or equivalent account intelligence platforms
Play an active role in further building the Covera team by joining interview panels and contributing to cross-company projects after onboarding

Requirements

What you’ll need

7+ years of B2B marketing experience within digital health, health tech, or enterprise healthcare
Start-up experience required
Deep familiarity with the self-insured employer and/or commercial health plan market, including the buying process, key stakeholders, and major industry conferences
Demonstrated success building and executing demand generation programs with defensible, metrics-driven results
Hands-on experience with HubSpot; familiarity with ZoomInfo, 6sense, or similar intent platforms a plus
Proven experience planning and executing field marketing programs and industry events end-to-end
Prior experience as a sole or founding marketing hire at an earlier-stage company is highly valued

Benefits

Comp & perks

Comprehensive medical plans - choose from three plans, including one with 100% of premiums covered for you and your dependents
Vision & Dental
Flexible Time Off - take the time you need, when you need it
Generous company wide holidays - 16 in total
401(k) Retirement Plan
Annual Professional Development Stipend to invest in courses, books, or any other professional development related activity
Annual Wellness stipend for fitness, mental health or other wellness expenses

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationattribution modelingpipeline contribution analysisaccount-based marketingcontent developmentsales enablementmetrics-driven resultsfield marketingevent planningbuyer persona development

Soft Skills

leadershipcommunicationstrategic thinkingcollaborationproject managementanalytical skillscreativityproblem-solvingpresentation skillsteam building