Live Operations Marketing Manager
Courtyard by Marriott
full-time
Posted on:
Location Type: Remote
Location: United States
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Tech Stack
About the role
- Own the Live Operations Program
- Lead the planning and execution of Courtyard’s LiveOps calendar, including thematic packs, seasonal launches and weekly platform event quests.
- Ensure a consistent cadence of engaging in-platform experiences that drive engagement, retention and GMV growth.
- Manage the operating rhythm for LiveOps, including planning cycles, launch readiness reviews, risk assessments and post launch retrospectives.
- Own the launch process, this includes setting up the events on platform, asset uploads and ensuring set up is bulletproof to go live.
- Monitor competitor launches, events and industry trends.
- Bring new ideas and inspiration for thematic pack releases, tooling improvements and promotional moments that keep the platform fresh.
- Coordinate closely with Engineering, Creatives, Product Marketing, Inventory, and Data teams to ensure new events and experiences launch smoothly across web and mobile.
- Manage real-time operational issues and maintain calm execution during high-stake launches.
- Build Scalable Live Ops Systems
- Work closely with the Inventory & Sourcing team to align on supply, pricing and product mix for upcoming launches.
- Collaborate with Marketing teams to align UA, CRM, Social and Community activations around key live moments.
- Partner with the Creative Services team to ensure all event visuals, assets are delivered on time.
- Measure Performance & Optimize
- Work with the Data & Analytics team to evaluate event performance across GMV, revenue, engagement, retention and conversion metrics.
- Identify insights from event performance and recommend improvements to future launches.
- Run experiments and A/B tests to improve on-platform event performance and customer engagement.
Requirements
- 6+ years of experience in Live Operations / live services in gaming, consumer apps or marketplaces.
- Strong understanding of live service mechanics and how in-platform events drive engagement and monetization.
- Proven ability to plan and execute complex launches across multiple teams.
- Highly organized with strong operational discipline and attention to detail.
- Strong analytical mindset with experience using data to evaluate event performance.
- Experience collaborating cross functionally with Product, Growth Marketing, CRM, Creatives, Engineering, Finance and Data teams.
- Excellent communication and stakeholder management skills.
- Strong proficiency in excel spreadsheets, dashboard toolings such as Looker / Tableau and operational planning tools.
- Background in mobile gaming, live service products or marketplace platforms strongly preferred.
Benefits
- Comprehensive health insurance packages with dependent coverage
- 401(k) plan with a 4% employer match to help you plan for the future
- $100 monthly dogfooding stipend to support trying out our products firsthand
- Access to employee wellness programs designed to support your overall well-being
- Opportunities for career advancement and development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Live Operationsevent performance evaluationA/B testingdata analysisoperational planninglaunch planningrisk assessmentthematic pack releasesengagement metricsmonetization strategies
Soft Skills
organizational skillsoperational disciplineattention to detailanalytical mindsetcommunication skillsstakeholder managementcollaborationproblem-solvingcreativitycalm execution