Courtyard by Marriott

CRM Manager

Courtyard by Marriott

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

AndroidiOS

About the role

  • Build, manage CRM and loyalty campaigns, journeys and automations on behalf of the Marketing group
  • Manage projects with partner departments and teams, including both creative and technical
  • Develop, document, and execute A/B/x and MAB campaigns for audience and journey optimization across owned channels.
  • Support Marketing & Courtyard leadership with presentations, evaluations and implementation strategies that support CRM & loyalty growth
  • Develop and maintain best-in-class business process and project process conventions, while collaborating with CRM leadership on sustained growth frameworks.
  • Support, analyze, and manage the resolution of critical production application issues, such as our ESP and MMPs
  • Research and analysis of competitor lifecycle messaging and loyalty programs
  • Perform other job-related functions as assigned

Requirements

  • 6+ years of professional marketing experience, including 3+ years in CRM and/or loyalty marketing preferred
  • Proven ability to lead the delivery of end-to-end user journey experiences, across owned and operated channels on web and mobile
  • Strong communicator who brings clarity and storytelling to cross-functional forums
  • Experience working closely with Marketing, Product and Engineering leaders to define and deliver outcomes
  • Collaborative, constructive communication style that builds trust and elevates CRM capabilities
  • Expert in best practices in marketing UX, email, web and related creative across responsive Web, iOS & Android
  • Strong project planning, time management, and collaboration skills
Benefits
  • Comprehensive health insurance packages with dependent coverage
  • 401(k) plan with a 4% employer match to help you plan for the future
  • $100 monthly dogfooding stipend to support trying out our products firsthand
  • Access to employee wellness programs designed to support your overall well-being
  • Enjoy the flexibility of a fully remote work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMloyalty marketingA/B testingMAB campaignsuser journey optimizationmarketing UXemail marketingweb developmentiOSAndroid
Soft Skills
strong communicatorstorytellingcollaborative communicationtrust buildingproject planningtime managementcollaboration