Associate Director, Performance Media

CourtAvenue

Associate Director leading performance media strategies at Modifly, a performance-driven marketing agency. Collaborating with cross-functional teams and managing a skilled team of specialists.

Posted 7/29/2026full-timeChicago • Illinois • 🇺🇸 United StatesSenior💰 $110,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Performance Marketing with a focus on Paid Search, Paid Social, and Programmatic channels, while leading teams to optimize campaign performance through data-driven strategies and advanced audience methodologies.

Highest-signal resume keywords

Performance Marketing ExpertiseGoogle Ads ProficiencyAudience Strategy DevelopmentTeam Leadership and MentoringData-Driven Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SearchPaid SocialProgrammatic AdvertisingAttribution StrategiesConversion TrackingBidding MethodologiesCampaign OptimizationMeasurement FrameworksQuality AssuranceTesting Roadmaps

Soft Skills

Strong CommunicationLeadership SkillsMentoringCollaborationCoaching

Tools & Technologies

Google AdsSearch Ads 360 (SA360)Microsoft AdsDV360Amazon DSPAmazon AdsMetaTikTokLinkedInYouTube

Industry Keywords

Performance MediaCross-Channel PlanningCampaign LaunchesData-Driven StrategiesMedia Investments

About the role

Key responsibilities & impact

Lead the Performance Media Centers of Excellence across Paid Search, Paid Social, Programmatic, Retail Media, and emerging activation channels.
Set the playbook: best practices, governance, quality standards, documentation, and operating procedures across every performance discipline.
Keep us ahead of the curve by evaluating new platforms, automation opportunities, AI solutions, and industry shifts.
Drive cross-channel planning strategies that maximize efficiency and business impact.
Be the go-to platform expert across Google Ads, Search Ads 360 (SA360), Microsoft Ads (Bing), DV360, Amazon DSP, Amazon Ads, Meta, TikTok, LinkedIn, YouTube, and Reddit.
Stay hands-on in core platforms, jumping in for campaign launches, optimizations, troubleshooting, audits, and escalations.
Lead advanced audience strategies, bidding methodologies, attribution approaches, automation initiatives, and measurement frameworks.
Champion activation quality across every performance channel.
Lead a team of about 4 Performance Specialists and Channel Leads.
Coach, mentor, and develop channel experts, helping them grow technically and in their careers.
Build the onboarding programs, certification paths, and training curricula that help the whole team level up.
Run quality assurance reviews and set the bar for executional excellence.
Encourage knowledge-sharing across channel teams so great ideas travel.
Build data-driven testing and optimization strategies that continuously improve channel performance.
Lead full-funnel planning across Search, Social, Programmatic, Retail Media, and emerging channels.
Design testing roadmaps and learning agendas that keep performance improving quarter over quarter.
Partner with Analytics on measurement plans, attribution strategies, incrementality testing, and reporting frameworks.
Be the platform expert clients turn to for channel performance and optimization questions.

Requirements

What you’ll need

7-9 years in performance marketing, with working knowledge across Paid Search, Paid Social, and Programmatic.
Experience mentoring, coaching, or informally leading channel specialists. Formal people-management experience is a plus, not a must. If you're a strong senior specialist ready for your first opportunity to lead a team, we want to hear from you.
Hands-on experience with at least four of: Google Ads, Meta, DV360, Amazon DSP or Amazon Ads, TikTok, LinkedIn, YouTube, Microsoft Ads, enough to execute, troubleshoot, and optimize directly when it counts.
Strong working knowledge of audience strategy, attribution, measurement, and conversion tracking across multi-channel campaigns.
Experience managing media investments of approximately $100M+ across accounts or business units.
The ability to turn performance data into clear, actionable recommendations for day-to-day client and internal conversations.
Strong communication and leadership skills, and comfort operating in a fast-paced, collaborative environment.

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible work arrangements
Professional development