CourtAvenue

Content Strategist

CourtAvenue

full-time

Posted on:

Location Type: Hybrid

Location: Cincinnati • Ohio • United States

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Salary

💰 $70,000 - $90,000 per year

About the role

  • Content Development: Create high-performing digital shelf content, including basic text, above-the-fold (ATF) image headlines, enhanced content, and digital storefronts, such as Amazon Stores.
  • Content Optimization: Leverage keyword research and SEO best practices to optimize digital shelf content for retailer algorithms and AI shopping assistants. Experience conducting keyword research is a plus.
  • Strategy Execution: Align deliverables with category/shopper research, e-commerce best practices, and brand guidelines.
  • Collaboration: Work closely with designers, copywriters, and account teams to deliver seamless, high-quality content across multiple retailers.
  • Research & Analytics: Utilize industry trends, competitive analysis, and performance metrics to inform content strategies and ensure best practices.
  • Project Management: Manage timelines and milestones across multiple projects while ensuring consistent quality and meeting deadlines.

Requirements

  • 2-5 years of experience in content creation, content optimization and strategy, specifically for e-commerce platforms.
  • Proven experience developing product detail page (PDP) content.
  • Understanding of differences in retailer content capabilities (e.g., Amazon Stores vs. Walmart Brand Shop & Shelf)
  • Experience managing content in PIMs/DAMs such as Salsify and Syndigo.
  • Exceptional written and verbal communication skills.
  • Experience working in a collaborative team environment, managing multiple projects, and meeting tight deadlines.
  • A strong understanding of e-commerce trends and customer behaviors.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationcontent optimizationkeyword researchSEO best practicese-commerce strategyproduct detail page (PDP) content developmentcompetitive analysisperformance metricsproject managementdigital content strategy
Soft Skills
collaborationwritten communicationverbal communicationteamworktime managementadaptabilityattention to detailproblem-solvingorganizational skillscreativity